STRATEGIC GUIDELINES FOR THE DEVELOPMENT OF INTERNATIONAL TRADE AND INVESTMENT COOPERATION OF INDUSTRIAL ENTERPRISES OF UKRAINE IN EXTREME CONDITIONS
Abstract
The article studies the strategic guidelines for the development of international trade and investment cooperation of Ukrainian enterprises in the context of globalization challenges and digital transformation of the world economy. The theoretical and methodological foundations of the formation of strategies for integration into the international economic space have been revealed, the main factors influencing the competitiveness of national enterprises in foreign markets have been identified. Trends in the dynamics of foreign trade and foreign direct investment are analyzed, structural imbalances and barriers to the development of partnership relations with the EU countries and other strategic partners are identified. The authors propose strategic priorities for intensifying trade and investment cooperation, which include increasing institutional capacity, improving the investment climate, digitalizing business processes and building innovation clusters.
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