THE IMPACT OF DIGITALIZATION ON THE ORGANIZATION OF TRANSPORT SUPPORT FOR TOURIST ROUTES

Abstract

The modern development of tourism is inseparably linked with the processes of digital transformation that encompass all stages of tourist activity from trip planning to post-trip support. One of the key elements of tourism infrastructure is transport provision, which determines the accessibility of destinations, travel comfort, and safety. Under digitalization, transport systems are being transformed through the implementation of intelligent transport systems, mobile applications for booking and route monitoring, digital transport management platforms, navigation tools, and data analytics. However, the pace of digital transformation in the transport sector remains uneven, and the effectiveness of digital technology integration requires comprehensive scientific analysis. The purpose of this article is to analyze the impact of digitalization on the organization of transport services for tourist routes, identify the main directions of technological implementation, and assess their role in improving efficiency, safety, and quality of services. The study emphasizes that digitalization in transport and tourism acts not only as an instrument of management optimization but also as a driver of competitiveness on both national and global scales. Key technological trends include mobile applications, cloud solutions, electronic payments, big data analytics, and artificial intelligence, all contributing to route optimization and improved passenger experience. In tourism, digital transport solutions enable seamless travel planning through integrated platforms and smart systems offering booking, payment, navigation, and transfer management in real time. The Mobility-as-a-Service (MaaS) concept represents an innovative approach by integrating various transport modes public, shared, and private into a unified digital platform, increasing flexibility and sustainability. Real-time data systems, electronic tickets, contactless payments, and virtual or augmented reality enhance navigation, accessibility, and personalization of travel. Digital ecosystems integrating tour operators, transport providers, and local authorities contribute to transparent logistics and sustainable mobility. Nonetheless, challenges such as the digital divide, data security, and dependence on global aggregators persist.