INNOVATIVE PROFESSIONAL TECHNOLOGIES AS A FACTOR OF DIGITAL MODERNIZATION OF ACCOUNTING

Abstract

The article examines the impact of innovative professional technologies on the digital modernization of accounting. It defines digital transformation as a comprehensive process of methodological, organizational, and technological renewal that integrates accounting, analytical, and management systems into a unified digital environment. The study emphasizes that innovation in accounting goes beyond automation, forming a new paradigm based on intelligent data management and real-time analytics. Key attention is given to the role of technologies such as artificial intelligence (AI), machine learning (ML), cloud computing, blockchain, and Big Data analytics. These tools enhance the accuracy, transparency, and analytical depth of accounting information. AI and ML help classify transactions, detect anomalies, and forecast financial outcomes. Blockchain provides transparency and data immutability, while cloud services ensure data availability and security across different organizational levels. The research identifies methodological principles that ensure the effectiveness of digital accounting systems: integration, transparency, automation, flexibility, continuity, and security. Their implementation supports coherence and adaptability of accounting processes and minimizes human errors. The digital transformation also changes the accountant’s professional role – from a document registrar to a data analyst and strategic consultant who applies analytical systems and predictive tools for decision-making. The study outlines the main benefits of implementing innovative technologies in accounting, including operational efficiency, improved data accuracy, analytical capabilities, cost optimization, and better financial transparency. However, it also notes challenges such as high implementation costs, cybersecurity risks, the need for staff training, and limited standardization of digital processes. Addressing these issues requires comprehensive planning, enhanced digital competencies among accountants, and the establishment of cybersecurity standards. In conclusion, innovative professional technologies serve as a driving force of accounting modernization. Their integration creates an intelligent and secure digital ecosystem that improves the reliability of financial information, supports informed decision-making, and enhances the strategic management of enterprises in the digital economy.