INVESTMENT AND INNOVATION IN ORGANIC PRODUCTION: OPPORTUNITIES AND CHALLENGES FOR UKRAINE’S AGRI-FOOD SECTOR
Abstract
Confined to the organic concept (while presenting its main technologies), because of factors such as the increasing demand for environmentally safe products, the rational and balanced use of natural resources and for human health, the survival of rural areas, and the need for external business competitiveness under modern market conditions. Technological upgradation has evolved to be the prime factor influencing the quality of the product, the process, and the environmentally friendly working atmosphere. The goal of the paper is to adapt the global development tendencies in organic production to the modern methods of farming and to analyze the influence on the competitiveness of the organic production, cost-benefit analysis, and the evaluation of its environmental influence. The authors investigate the perspective of advanced technologies of digital production, biotechnological use, and resource-saving technologies in the country. It gives a range of examples of businesses that have used the innovations to be more effective, while slashing costs and increasing their market share of organic products. The results demonstrate that the implementation of innovations is a significant instrument for providing a trend for sustainable development and competitive advantages for the organizations in the organic production sector in the new conditions.
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