CONCEPTUAL FOUNDATIONS FOR MANAGING THE LABOR POTENTIAL OF AN ENTERPRISE UNDER CONDITIONS OF UNCERTAINTY
Abstract
In the context of global economic turbulence, rapid digital transformation, and increasing labor market volatility, the issue of effective labor potential management has become critically important for ensuring enterprise resilience and sustainable growth. The purpose of this study is to substantiate the conceptual foundations for managing the labor potential of an enterprise under conditions of uncertainty. The research methodology combines systematization and generalization of scientific approaches, comparative analysis, structural-functional analysis, and elements of modeling to develop an integrated conceptual framework for new concept. The subject of the research is the theoretical and methodological approaches as well as the existing organizational mechanisms for the formation, development, and effective utilization of labor potential. The paper systematizes existing conceptual approaches and develops, on their basis, a hybrid-adaptive concept of labor potential management that integrates resource-based, competence-based, human-centered, and digital management principles. The proposed concept emphasizes the synergy between strategic human resource development and the adaptation of business processes to rapidly changing external and internal conditions. The research results demonstrate that the integration of flexible management models and digital tools enhances the adaptability, resilience, and competitiveness of the enterprise. It also highlights that the effective management of labor potential requires a comprehensive approach that balances strategic objectives with the dynamic transformations of the socio-economic environment. The findings contribute to the development of modern management theory by offering a conceptual framework adaptable to various sectors and applicable in volatile, uncertain, complex, and ambiguous (VUCA) contexts, supporting decision-making in both operational and strategic dimensions.
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