METHODOLOGICAL PRINCIPLES OF TOURISM SOCIALIZATION

Abstract

The article is devoted to substantiation of tourism socialization methodological bases in the context of social doctrine of tourism formation in Ukraine. It is argued that the basis of tourism socialization is the tourism potential of a certain area formed by tourist resources and demand for them, as well as the presence of tourism enterprises and organizations with qualified personnel. Such principles of tourism socialization as responsibility, accessibility, safety, balance and convergence are substantiated. Methodological approaches to the scientific analysis of tourism socialization are formulated, which should be taken into account in the formation and implementation of the social doctrine of tourism – systemic, synergetic, process, axiological, deontological. Taking into account the proposed principles and approaches to the scientific analysis of tourism socialization, five components of this process are identified, on which the development of social doctrine of tourism should be based: social tourism, tourist acculturation, tourism safety, quality of tourist services, national values. The practical implementation of the social doctrine of tourism are the processes of strategic planning and thus formed documents (concepts, strategies and programs for tourism development at both national and regional levels). The main effect of strategic planning in the field of tourism should be the modernization of tourism as a type of economic activity and social phenomenon. Taking into account the spatial differences of the tourist potential, the optimal object of development and implementation of the social doctrine of tourism is the state. Just at the national level by integrating diverse processes of regional tourism development, taking into account global trends and values, it is possible to develop a conceptual model of socially oriented tourism development, based on which it is advisable to develop a national tourism strategy and regional programs. The key value that must be taken into account at all levels of implementation of the social doctrine of tourism is human centeredness, because human as a consumer of tourist services and a worker in the field of tourism is the most important element of modern tourism systems.