DIRECTIONS FOR IMPROVING THE EFFECTIVENESS OF THE DEVELOPMENT STRATEGY OF ALTERNATIVE ENERGY ENTERPRISES IN UKRAINE

Keywords: strategy, development, efficiency improvement, renewable energy enterprises

Abstract

The article addresses the urgent issue of identifying ways to enhance the effectiveness of the development strategy for renewable energy enterprises in Ukraine. It has been established that Ukraine possesses significant potential for the development of wind, solar, bioenergy, and small hydropower. However, the realization of this potential is constrained by several barriers, including an unstable regulatory environment, limited access to investment, war-related risks, and an insufficient level of innovation and managerial maturity. Under such conditions, there is a need for a strategic rethinking of approaches to the sector’s development, as well as the adaptation of enterprises to dynamic market changes and global decarbonization trends. A SWOT analysis of renewable energy enterprises in Ukraine has been conducted. The results indicate a high development potential for the renewable energy sector in Ukraine; however, its full realization requires strengthened strategic management, optimized state policy, and institutional support at all levels. It is argued that improving strategic management should involve the implementation of modern management tools, including a strategic development map, a system of key performance indicators (KPIs), and the integration of stakeholders into strategic planning processes. Key directions for enhancing the effectiveness of the development strategy of Ukrainian renewable energy enterprises are identified. It is concluded that, in the context of a transforming economy and increasing global competition, an effective development strategy must be based on a comprehensive approach that considers both internal reserves and external opportunities. Its effectiveness can be improved through the implementation of innovative technologies, digitalization of business processes, diversification of funding sources, increased state support, and the development of partnerships with international donors. Strategic export orientation is of particular importance, enabling Ukrainian companies to take an active position in the European market for “green” solutions. Altogether, these measures form a foundation for the long-term competitiveness and sustainable development of the renewable energy sector, aligned with international standards of environmental responsibility, flexibility, and energy security.

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Published
2025-06-30
How to Cite
Kondratenko, N., Novikova, M., & Matvieieva, N. (2025). DIRECTIONS FOR IMPROVING THE EFFECTIVENESS OF THE DEVELOPMENT STRATEGY OF ALTERNATIVE ENERGY ENTERPRISES IN UKRAINE. Economy and Society, (76). https://doi.org/10.32782/2524-0072/2025-76-71
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ECONOMICS