FINANCIAL RISK MANAGEMENT STRATEGIES FOR BUSINESS STRUCTURES IN CONDITIONS OF MILITARY CONFLICTS: THE CASES OF UKRAINE AND ISRAEL
Abstract
The article explores financial risk management strategies for business structures during military conflicts, focusing on the cases of Ukraine and Israel. Key financial risks include currency, interest rate, regulatory, and reputational threats that endanger business continuity and financial resilience. The study emphasizes the use of tools such as insurance, currency hedging, income diversification, and the implementation of digital technologies. Special attention is given to the role of innovative solutions, particularly artificial intelligence and big data. The paper highlights the importance of international cooperation, investment attraction, and the development of partnerships between government, business, and academia as key conditions for strengthening macroeconomic sustainability. Integrating these strategies into corporate financial policy supports business viability in times of instability.
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