MODERN APPROACHES IN TOURISM: THE ROLE OF RECREATION IN THE FORMATION OF TOURISM PRODUCTS

Abstract

This study provides a focused analysis of modern approaches in tourismology with particular attention to the role of recreation in the development of competitive tourism products. As global trends shift toward ecological awareness, wellness, and immersive natural experiences, recreational resources are gaining increasing relevance in shaping tourism offerings. The paper explores the theoretical foundations of tourism and recreation, while emphasizing their interdependence within a multidisciplinary context. It examines national and international practices, revealing how local natural and socio-cultural assets can be effectively used to enhance tourism potential and meet the growing demand for authentic experiences. Special attention is given to the planning and design stages of recreation-oriented tourist routes, incorporating aspects such as landscape appeal, climate factors, infrastructure, sustainability, and evolving visitor preferences. The research highlights how recreation contributes to regional branding and influences destination image formation, making regions more attractive for targeted visitor segments such as eco-tourists, wellness seekers, and culturally motivated travelers. It also discusses the integration of inclusive approaches that consider accessibility and environmental sensitivity as critical components of modern tourism design. Methodologically, the study applies analytical, comparative, and generalization tools to identify sustainable and innovative solutions that align with current tourism demands and long-term development goals. Moreover, the integration of digital technologies, smart planning, geoinformation systems, and creative marketing strategies is presented as critical for increasing visibility, adaptability, and competitiveness of tourism products in both domestic and international markets. The findings confirm that recreation not only enriches the tourist experience but also acts as a key driver of sustainable development in the tourism industry. This article aims to contribute to ongoing academic and practical discussions on enhancing destination-based experiences through recreation, offering a comprehensive set of recommendations for stakeholders involved in tourism planning, development, education, and policy-making.