STAGES OF DEVELOPMENT OF STAFF DEMOTIVATION AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS IN THE MANAGERIAL CONTEXT

Abstract

The purpose of the article is to analyze the stages of development of staff demotivation and its toxic risks, and to study their impact on the efficiency of management processes. The relevance of the topic is due to constant changes in modern management, where demotivation is a significant factor affecting the efficiency of organizations. Identification of toxic risks associated with demotivation and their elimination is important for maintaining stability and productivity in organizations. The research methods include analysis of scientific papers, study of theoretical models of motivation and demotivation, as well as empirical research through interviews and questionnaires with employees of organizations in various sectors. The applied methods of content analysis allow us to identify the main trends and factors influencing demotivation. It is noted that staff demotivation in the process of its development goes through several stages, ranging from dissatisfaction and apathy to a sense of hopelessness. Studying the stages of demotivation allows you to identify critical moments when intervention is needed to prevent further deterioration. Particularly dangerous is the toxic effect, which can have long-term consequences for the organization, in particular, in the form of reduced productivity and even high staff turnover. It has been shown that demotivation not only reduces employee engagement but also leads to a deterioration in teamwork and the overall efficiency of organizational processes. The main differences between demotivation and toxic demotivation are considered separately, where the latter is characterized not only by a decrease in engagement but also by the emergence of negative emotional reactions, such as aggression, cynicism, or loss of trust in the organization. The practical value of the article lies in identifying the stages of demotivation development, analyzing the main differences between motivation and demotivation, and assessing the impact of demotivation on the organizational activities of an enterprise. Identifying critical moments when demotivation can lead to serious consequences allows managers to respond to negative trends in a timely manner. The results of the study can become the basis for developing strategies to improve the organizational climate and increase employee engagement.