ADAPTATION OF FOREIGN EXPERIENCE IN MANAGING THE STRATEGIC POTENTIAL OF BUSINESS TO THE ENVIRONMENT OF UKRAINE

Abstract

The article is aimed at analyzing the process of adapting foreign experience in managing the strategic potential of business to the national environment. The process of managing the strategic potential of a business involves managing not only the available resources, but also the capabilities of the business for their best application. The main obstacles and limitations of strategic potential management in foreign companies have been identified: diversity of cultures, language barriers, differences in legislative initiatives, economic instability, political risks and instability, competition, lack of personnel, changing demographic situation, technological changes, globalization. Foreign experience contains valuable information on factors, strategies and methods of managing strategic potential that can be successfully used in the national business environment. It is important to adapt foreign experience to local realities, laws, cultural and economic characteristics. In the actual absence of economic and political stability in Ukraine, it is necessary to establish a favorable socio-psychological climate in enterprises, developing a team spirit or cohesion that will have a significant impact on the effectiveness of the final results of the business, formation of a unified system of work with personnel, informing employees about business development prospects and career development incentives, investments in the development of employees, improving the culture of communication, increasing the level of qualification training of Ukrainian specialists, which is slightly lower than the requirements formed by the global labor market.