CONCEPTUAL FRAMEWORK FOR THE FORMATION OF MARKETING OF PARTNERSHIP RELATIONS BETWEEN AGRICULTURAL ENTERPRISES OF UKRAINE AND CHINA

Abstract

The formation of marketing of partnership relations in the agricultural sector is a complex process that requires a deep understanding of both the specifics of agriculture and the peculiarities of international business. The purpose of marketing partnerships between agricultural enterprises in Ukraine and China is to create long-term, mutually beneficial cooperation. The purpose of the study is to present the conceptual framework for the formation of marketing of partnership relations between agricultural enterprises of Ukraine and China. The article shows that taking into account international standards, customs rules, and regulations of Ukraine and China, as well as signing clear agreements that take into account the rights, obligations, and responsibilities of the parties, have an impact on the formation of partnership between the two countries. It is indicated that the information basis for the formation of partnership marketing is the use of online resources to facilitate the search for partners and contract management. Also, an important condition for the formation of partnership marketing is the exchange of data between partners and open communication on demand forecasts, market changes, and legal requirements. Attention is focused on the fact that in the field of agriculture, the body of bilateral cooperation between Ukraine and China is the Ukrainian-Chinese Subcommittee on Cooperation in Agriculture of the China-Ukraine Intergovernmental Commission. According to the study, the use of modern technologies allows to automate many processes, reduce costs and increase productivity. In particular, the use of drones to monitor fields, the use of sensors to monitor soil moisture and temperature, and the use of specialized farm management software all contribute to optimizing operations and increasing yields. The article notes that the success of a partnership depends on many factors, including the choice of a partner, the development of an effective strategy, and the ability of partners to adapt to changes in the market environment. And the formation of marketing of partnerships between agricultural enterprises of Ukraine and China is based on an integrated approach that covers several stages and areas.