PROSPECTIVE DIRECTIONS FOR THE DEVELOPMENT OF CORPORATE ETHICS OF ENTERPRISES
Abstract
The article offers a comprehensive analysis of corporate culture as an important factor in the success of a modern enterprise. Based on theoretical provisions and empirical data, the author develops practical recommendations for managers on the formation and development of a positive corporate culture, which contributes to increasing business efficiency and ensuring its competitiveness. The article examines the role of corporate culture as a strategic tool for achieving sustainable competitive success of enterprises. Based on an analysis of the literature and empirical data, the author examines the impact of corporate ethics on the effectiveness of management, attracting and retaining personnel, as well as on the formation of a positive image of the company. Particular attention is paid to the role of corporate culture in the context of modern challenges, such as globalization and digital transformation. This article aims to analyze the role of corporate ethics as an effective tool for managing a modern enterprise and assess its impact on business development, which led to the solution of the following main tasks: to reveal the essence of corporate ethics; to clarify the meaning of corporate ethics as an effective tool for managing an enterprise; to argue the purpose of the code of corporate ethics as a regulator of social relations in the labor sphere. The evolution of the concept of corporate ethics from its inception in the 20th century to modern realities is studied. Attention is focused on the fact that modern corporate ethics is not just a set of rules, but a set of values aimed at environmental protection, social responsibility and compliance with the law. It is proven that the main categorical principles of corporate ethics are openness, business acumen and compliance with legal norms. Practical recommendations are also offered for the development and implementation of codes of corporate ethics. It is emphasized that the success of the code depends on how much it meets the real needs of the company and is integrated into its corporate culture. To do this, it is necessary to conduct a detailed analysis of the company's activities, identify key values and develop clear and understandable rules of conduct. It is also important to provide mechanisms for monitoring compliance with the code and ensure its regular updating.
References
Невелєв О.М. Етика та етикет у зовнішньоекономічній діяльності: навч. пос. О.М. Невелєв, В.В. Іващенко. К.: Центр учбової літератури, 2017. 377 с.
Stanwick P., Stanwick, S. (2019). Understanding business ethics, International Edition, Prentice Hall
Sextus R. (2017). Canadian Business and Society: Ethics and Responsibility (2nd Edition). Toronto. McGraw Hill Ryerson
Meffert, H. & Münstermann, M. (2018). Corporate Social Responsibility in Wissenschaft und Praxis – eine Bestandsaufnahme. In H. Meffert, K. Backhaus & J. Becker (Eds.), Corporate Social Responsibility – gesellschaftliche Verantwortung von Unternehmen.
The Challenges of Corporate Social Responsibility. Towards Constructive Partnership // The Phillip Morris Institute for Public Policy Research ASBL. – Brussels, Belgium, 2016
D’Amato, A., Henderson, S., & Sue, F. (2019). Corporate social responsibility and sustainable business. A guide to leadership task and functions. North Carolina: Center for Creative Leadership, CCL Press
Ferrell, O.C. & Fraedrich, J. (2018). Business Ethics. Boston: Houghton Mifflin
Петрушенко В.Л. Етика та естетика: навч. посіб. для студ. всіх напрямів підготовки / [В.Л. Петрушенко, І.М.Сурмай, Г.Ф. Карвацька, Л.І.Мазур, Ю.Г. Шадських]; за ред. В.Л. Петрушенка. Львів: Нац. ун-т Львівська політехніка, 2006. 251 с.
Сливка О. А. Корпоративна етика як інструмент ефективного управління персоналом організації. Проблеми і перспективи розвитку підприємництва. 2017. № 1. С. 114-119.
Осовська Г.В. Основи менеджменту: Підручник / Г.В. Осовська, О.А. Косовський. К.: «Кондор», 2016. 664 с.
Гавкалова Н.Л., Маркова Н.С. Формування та використання інтелектуального капіталу. Х.: ХНЕУ, 2017. 252 с.
Вяткін П.С. Фактори забезпечення потреб в ресурсах сільськогосподарських підприємств. URL: https://chdtu.edu.ua/files/feu/Pratsi/KEU/Viatkin/Stat_fact.pdf.
Stress Management and its Application in Problems Solution for Managers’ Professional Burnout at Machine-building Companies in Ukraine / S.B. Ivanytska et al. International Journal of Engineering & Technology. 2018. Vol. 7. № 4.8. P. 831-836. DOI: 10.14419/ijet. v7i4.8.28132.
Гриценко Н.В. Апарат композиції корпоративної етики в управлінні. Вісник економіки транспорту і промисловості. 2019. № 65. С. 220-227.
Кодекс законів про працю України від 10.12.1971 № 322-VIII // Відомості Верховної Ради УРСР. 1971. № 50 Ст. 375.
Бєлкін І.В., Гонтарук Я.В., Трапаідзе С.М. Культурна етика ділового спілкування як основа взаємодії між основними учасниками на ринку. Східна Європа: економіка, бізнес та управління. 2022. Випуск 3 (36). С. 45-49. DOI: https://doi.org/10.32782/easterneurope.36-7
Neveliev O.M. Etyka ta etyket u zovnishnoekonomichnii diialnosti [Ethics and etiquette in foreign economic activity]: navch. pos. O.M. Neveliev, V.V. Ivashchenko. K.: Tsentr uchbovoi literatury, 2017. 377 s.
Stanwick P., Stanwick, S. (2019). Understanding business ethics, International Edition, Prentice Hall
Sextus R. (2017). Canadian Business and Society: Ethics and Responsibility (2nd Edition). Toronto. McGraw Hill Ryerson
Meffert, H. & Münstermann, M. (2018). Corporate Social Responsibility in Wissenschaft und Praxis – eine Bestandsaufnahme. In H. Meffert, K. Backhaus & J. Becker (Eds.), Corporate Social Responsibility – gesellschaftliche Verantwortung von Unternehmen.
The Challenges of Corporate Social Responsibility. Towards Constructive Partnership // The Phillip Morris Institute for Public Policy Research ASBL. – Brussels, Belgium, 2016
DAmato, A., Henderson, S., & Sue, F. (2019). Corporate social responsibility and sustainable business. A guide to leadership task and functions. North Carolina: Center for Creative Leadership, CCL Press
Ferrell, O.C. & Fraedrich, J. (2018). Business Ethics. Boston: Houghton Mifflin
Petrushenko V.L. Etyka ta estetyka: navch. posib. dlia stud. vsikh napriamiv pidhotovky [Ethics and aesthetics: a teaching aid for students of all fields of study] / [V.L. Petrushenko, I.M.Surmai, H.F. Karvatska, L.I.Mazur, Yu.H. Shadskykh]; za red. V.L. Petrushenka. Lviv: Nats. un-t Lvivska politekhnika, 2006. 251 s.
Slyvka O. A. (2017). Korporatyvna etyka yak instrument efektyvnoho upravlinnia personalom orhanizatsii [Corporate ethics as a tool for effective human resource management in an organization]. Problemy i perspektyvy rozvytku pidpryiemnytstva. № 1. S. 114-119.
Osovska H.V. Osnovy menedzhmentu: Pidruchnyk [Fundamentals of Management: Textbook] / H.V. Osovska, O.A. Kosovskyi. K.: «Kondor», 2016. 664 s.
Havkalova N.L., Markova N.S. Formuvannia ta vykorystannia intelektualnoho kapitalu [Formation and use of intellectual capital]. Kh.: KhNEU, 2017. 252 s.
Viatkin P.S. Faktory zabezpechennia potreb v resursakh silskohospodarskykh pidpryiemstv [Factors for ensuring the resource needs of agricultural enterprises]. URL: https://chdtu.edu.ua/files/feu/Pratsi/KEU/Viatkin/Stat_fact.pdf.
Stress Management and its Application in Problems Solution for Managers Professional Burnout at Machine-building Companies in Ukraine / S.B. Ivanytska et al. International Journal of Engineering & Technology. 2018. Vol. 7. № 4.8. P. 831-836. DOI: 10.14419/ijet. v7i4.8.28132.
Hrytsenko N.V. (2019). Aparat kompozytsii korporatyvnoi etyky v upravlinni [The compositional apparatus of corporate ethics in management]. Visnyk ekonomiky transportu i promyslovosti. № 65. S. 220-227.
Kodeks zakoniv pro pratsiu Ukrainy vid 10.12.1971 № 322-VIII [Labor Code of Ukraine dated 10.12.1971 No. 322-VIII]. Vidomosti Verkhovnoi Rady URSR. 1971. № 50 St. 375.
Bielkin I.V., Hontaruk Ya.V., Trapaidze S.M. (2022). Kulturna etyka dilovoho spilkuvannia yak osnova vzaiemodii mizh osnovnymy uchasnykamy na rynku [Cultural ethics of business communication as the basis of interaction between major market participants]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia. 2022. Vypusk 3 (36). S. 45-49. DOI: https://doi.org/10.32782/easterneurope.36-7
This work is licensed under a Creative Commons Attribution 4.0 International License.
