PSYCHOLOGICAL ASPECTS OF THE USE OF IN-DEPTH INTERVIEWS IN BUSINESS RESEARCH AND MANAGEMENT OF BUSINESS PROCESSES OF INNOVATIVE ENTERPRISES
Abstract
This article explores the psychological aspects of utilizing in-depth interviews as a tool for qualitative business research and managing business processes within innovative enterprises. The study emphasizes the practical application of this method to analyze customer needs, develop customer-oriented strategies, and enhance corporate governance. In-depth interviews, as a form of qualitative research, provide unique insights into the behavioral patterns, preferences, and expectations of customers, which are critical for strategic decision-making and fostering innovation in a competitive business environment. Particular attention is paid to empirical data gathered during research conducted among residents of elite residential complexes. This data illustrates the practical impact of in-depth interviews on the development of targeted strategies and the refinement of business processes. The findings demonstrate that in-depth interviews enable businesses to uncover hidden needs and motivations, which are often inaccessible through traditional quantitative methods. These insights contribute significantly to creating highly personalized and effective strategies aimed at satisfying customer demands and achieving business objectives. The article also delves into the broader implications of applying in-depth interviews in the context of innovative enterprises. It highlights how this method can be leveraged to identify trends, understand market dynamics, and implement customer-centric innovations. Examples of successful implementation underscore the transformative potential of in-depth interviews for enhancing business processes, improving employee engagement, and strengthening organizational adaptability in an ever-evolving market. Additionally, the article discusses the importance of psychological insights derived from in-depth interviews in shaping management practices. By understanding the emotional and cognitive factors influencing customer behavior, businesses can design more effective communication strategies, foster stronger customer relationships, and ensure long-term loyalty. The study also suggests that integrating the findings from in-depth interviews into business strategies provides a robust framework for maintaining competitive advantages and driving sustainable growth. In conclusion, this research positions in-depth interviews as an essential tool for modern business analysis and management, particularly for enterprises operating in innovative and customer-driven industries. The practical applications and psychological insights presented in the article make it a valuable resource for both academic and practical spheres, paving the way for further advancements in qualitative research methods and their role in business success.
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