PRESERVING OF THE SOCIAL AND LABOR POTENTIAL OF THE REGION IN THE CONDITIONS OF THREATS AND INTENSIFICATION OF YOUTH MIGRATION MOBILITY

Abstract

The article reflects theoretical and methodological approaches to the evolution of the phenomenon of social and labor potential. A content analysis is carried out and the most important aspects of the development of the social and labor potential of the region are identified. The problems of preserving the socio-labor potential of Kirovohrad region in the context of threats and increased migration mobility of young people are investigated. The main factors influencing the development of this potential are analyzed, including the demographic situation, professional training, internal and external migration, and economic conditions. By analyzing statistical data and assessing the general trend, the article reveals a low demand for technical specialties among young people, which in the future may lead to negative economic and social consequences in the form of imbalances in the labor market, lack of personnel for modernization and economic recovery, and increased dependence on technology imports. The impact of the war on the aggravation of social and labor potential problems, in particular, the shortage of qualified personnel and youth migration, is revealed. The directions of development of key sectors of the economy, educational programs and stimulation of entrepreneurial activity to reduce dependence on imported personnel are outlined. Measures to retain qualified personnel and ensure a balanced development of the region are proposed. The author emphasizes the need to develop key sectors of the economy, including IT, energy, and agribusiness, as well as to stimulate research in the fields of engineering and energy efficiency. It is important to create conditions for training qualified specialists and attracting Ukrainians returning from abroad to reduce dependence on imported technologies and personnel. Of particular relevance is the implementation of an active employment policy during the war and post-war recovery, focused on creating opportunities to increase youth employment, as well as preserving and developing talent at the regional level through education, retraining, inclusiveness, and support from the authorities. The findings of the study allow local authorities to take into account the demographic situation, professional skills of the population, and migration challenges when formulating a comprehensive strategy for preserving and developing the region’s social and labor potential.