DEVELOPMENT OF INNOVATIVE TECHNOLOGIES AND COMPETITIVENESS OF THE ENTERPRISE: ECONOMIC ASPECTS OF SECURITY

Keywords: economic security, competitiveness, innovation, digital technologies, digitalization, management of economic security

Abstract

The purpose of the article is to study the impact of innovative technologies on the competitiveness of enterprises in the context of the formation of their economic security in order to determine approaches to the optimization of innovative processes of a business entity. Research methodology includes the use of several special and general scientific methods that were applied to achieve the set goals. In particular, the method of analysis and synthesis was used to divide the problem into component parts and combine the obtained results into a single system. The comparison method was used to study different approaches to the introduction of innovative technologies and their impact on the competitiveness of enterprises. With the help of the abstract method, the obtained data were summarized and the key regularities and trends of the influence of innovations on the economic security of enterprises were highlighted. The method of logical generalization was used to formulate general conclusions and recommendations based on the conducted analysis. The main factors contributing to the introduction of innovations are identified, such as technological progress, globalization and changes in consumer needs. The risks associated with innovative solutions were analyzed, as well as their impact on the financial stability and profitability of enterprises. It is substantiated that strategic planning and management of innovation processes are key elements of ensuring the economic security of the enterprise. The principles of optimization of innovative processes are determined, in particular through the integration of new technologies into the production and management structures of the enterprise. The role of state policy in stimulating innovative activity, which contributes to strengthening the competitive positions of enterprises in the global business environment, is considered. The necessity of developing models of effective implementation of innovations to increase the economic security and competitiveness of economic entities has been proven. The practical value of the research lies in the development of recommendations for the optimization of innovation processes, which will contribute to increasing the competitiveness and economic security of enterprises.

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Published
2024-06-24
How to Cite
Verbivska, L. (2024). DEVELOPMENT OF INNOVATIVE TECHNOLOGIES AND COMPETITIVENESS OF THE ENTERPRISE: ECONOMIC ASPECTS OF SECURITY. Economy and Society, (64). https://doi.org/10.32782/2524-0072/2024-64-7
Section
ENTREPRENEURSHIP, TRADE AND STOCK EXCHANGE ACTIVITY