TECHNOLOGIES OF ECONOMIC DIAGNOSTICS AS A BASIC COMPONENT OF THE ECONOMIC MANAGEMENT OF THE ENTERPRISE

Abstract

This article explores the factors contributing to the heightened uncertainty in contemporary business environments, posing significant challenges for the operational efficiency and competitive advancement of Ukrainian manufacturing enterprises. This phenomenon is closely linked to the global economic crisis and the increasing trend towards its fragmentation. It is also influenced by rapid advancements in production technologies, necessitating widespread adoption of lean methodologies in business practices. Furthermore, the objective realities of martial law contribute to reduced production volumes, rising prices, and deteriorating financial results for manufacturing enterprises. The study examines various approaches to defining the concept of economic management within enterprises. It concludes that economic management, conceptualized as integrated management ensuring sustained viability throughout the enterprise lifecycle, is the most viable approach. A critical barrier to its implementation is identified as the inadequate foundation for managerial decision-making and insufficient economic diagnostic capabilities. The article reviews different approaches to economic diagnostics, emphasizing the pivotal role of a comprehensive economic diagnostic system in enterprise management. Key components include diagnostics of competitive positions encompassing competitive environment analysis, enterprise and product competitiveness diagnostics, potential assessment, enterprise asset valuation, management diagnostics, financial diagnostics, economic security diagnostics, and economic culture diagnostics. It underscores the necessity for prioritizing and continuously monitoring diagnostics related to enterprise potential, financial health, and economic security to enhance effectiveness. The choice of tools crucially impacts outcomes, advocating for the integration of Lean Manufacturing, value chain optimization, operational analysis frameworks, and business process reengineering aligned with Total Quality Management principles. A robust corporate knowledge system is pivotal for the successful implementation of value-oriented enterprise management.