EXPERIENCE OF DEVELOPED COUNTRIES IN IMPLEMENTING INNOVATIVE APPROACHES IN THE HOTEL AND RESTAURANT BUSINESS
Abstract
The article is devoted to the study of the development of innovative approaches in the hotel and restaurant business and the identification of the main vectors of innovation in the industry to optimize the efficiency of the enterprise. The article examines the impact of modern innovative technologies on improving the quality of organization and service. The features of implementation of digital potential in the hotel and restaurant industry in conditions of instability and increased risk are analyzed. One of the priority tasks of managing service enterprises at the present stage is to ensure their sustainable development through the implementation of an effective management strategy. Promising directions of development of the industry in the innovative direction, focused on increasing demand, minimizing costs, developing and implementing new products and services, changing the organizational structure of the company, as well as the latest methods of promotion and sales of products, are allocated. It is proved that the implementation of innovative approaches in the hotel and restaurant business intensifies the productivity of the company, which allows to increase the profitability of sales, expand the boundaries of the sales market and increase the profitability indicator. It is established that the innovative way of development of companies in the hotel and restaurant business with the introduction of innovative technologies for service or production of products that best meet the current requirements of the consumer provides a competitive advantage in a particular market segment. It is proved that the stable innovative development of hotel and restaurant business entities in Ukraine should be positioned as one of the priority areas of the State's activities during the post-war recovery period, in order to ensure consistently high competitiveness at the global level. The vector of the positive impact of innovative approaches in the studied sphere on the economy of the state as a whole is identified, through practical GDP growth by increasing the competitiveness of hotel and restaurant business enterprises.
References
Давидова О. Ю. Формування системи інноваційного управління розвитком підприємств готельно-ресторанного господарства. Вісник «БІЗНЕС ІНФОРМ». 2017. № 11. С. 459–464.
Yakushev O. Інноваційні технології в управлінні бізнес-процесами підприємств сфери готельно-ресторанних та туристичних послуг. Ресторанний і готельний консалтинг. Інновації. 2020. №3(2). С. 195–208.
Боковець В. В., Гарафонова О. І., Сідлак С. В. Інноваційна діяльність в Україні. Вісник Хмельницький національний університет. 2021. Том 1. № 6. С. 711.
Бурий С. А. Інноваційний потенціал у сфері готельно-ресторанного бізнесу та туризму. Вісник Хмельницький національний університет. 2014. Том 2. № 5. С. 201–205.
Шаповалова О.М. Інноваційна діяльність як основа підвищення конкурентоспроможності готельного господарства. Вісник Східноукраїнський національний університет імені Володимира Даля. 2013. № 16. С. 224228.
Ткаченко А. М. Інновації та їх роль у готельно-ресторанному господарстві. Вісник Держава та регіони. Серія «Економіка та підприємництво». 2017. № 3 С. 29–33.
Кругляк Г. О. Дослідження ролі інноваційних технологій в управлінні підприємствами готельно-ресторанного господарства. Вісник Економіка та продовольча безпека України. 2018. Том 6. Вип. 3–4. С. 5864.
Каролоп О., Ревенко А. Міжнародний досвід управління готельним бізнесом та його впровадження в Україні. Адаптивне управління: теорія і практика. Серія Економіка. 2021. №12(24). https://doi.org/10.33296/2707-0654-12(24)-01 (дата звернення: 28.05.2024)
Elshaer A. M., Marzouk A. M. Memorable tourist experiences: the role of smart tourism technologies and hotel innovations. Tourism Recreation Research. 2024. №49(3). С. 445–457. https://doi.org/10.1080/02508281.2022.2027203 (дата звернення: 28.05.2024)
Khan A., Bibi S., Lorenzo A., Lyu J., Babar Z. U. Tourism and development in developing economies: A policy implication perspective. Sustainability. 2020. № 12(4). pр. 16–18. https://doi.org/10.3390/su12041618 (дата звернення: 29.05.2024)
Світові готельні мережі. 2023. https://www.booking.com/ (дата звернення: 29.05.2024)
Davydova O. Yu. (2017) Formuvannia systemy innovatsiinoho upravlinnia rozvytkom pidpryiemstv hotelno-restorannoho hospodarstva [Formation of a system of innovative management of the development of hotel and restaurant enterprises]. Bulletin "BUSINESS INFORM" - Visnyk «BIZNES INFORM», no. 11, pp. 459–464. (in Ukrainian)
Yakushev O. (2020) Innovatsiini tekhnolohii v upravlinni biznes-protsesamy pidpryiemstv sfery hotelno-restorannykh ta turystychnykh posluh [Innovative technologies in the management of business processes of enterprises in the field of hotel, restaurant and tourism services]. Restaurant and hotel consulting. Innovation - Restorannyi i hotelnyi konsaltynh. Innovatsii, no. 3(2), pp. 195–208. (in Ukrainian)
Bokovets V. V., Garafonova O. I., & Sidlak S. V. (2021) Innovative activity in Ukraine [Innovative activity]. Bulletin "Khmelnytskyi National University" - Visnyk Khmelnytskyi natsionalnyi universytet, no. 1(6), pp. 7–11 (in Ukrainian)
Bury S.A. (2014) Innovative potential in the field of hotel and restaurant business and tourism [Innovative potential in the hotel and restaurant business and tourism]. Bulletin "Khmelnytskyi National University" - Visnyk Khmelnytskyi natsionalnyi universytet, vol. 2, no. 5, pp. 201–205 (in Ukrainian)
Shapovalova O. M. (2013). Innovative activity as a basis for increasing the competitiveness of the hotel industry [Innovative activity of the hotel industry as a basis for increasing competitiveness]. Bulletin of the Eastern Ukrainian National University named after Volodymyr Dahl - Visnyk Skhidnoukrainskyi natsionalnyi universytet imeni Volodymyra Dalia, no16, pp. 224–228 (in Ukrainian)
Tkachenko A. M. (2017) Innovations and their role in the hotel and restaurant industry [Innovations and their role in the hotel and restaurant business]. Bulletin State and regions. "Economy and Entrepreneurship" series - Visnyk Derzhava ta rehiony. Seriia «Ekonomika ta pidpryiemnytstvo», no. 3, pp. 29–33 (in Ukrainian)
Kruglyak H. O. (2018) Study of the role of innovative technologies in the management of hotel and restaurant enterprises [Study of the role of innovative technologies in the hotel and restaurant industry]. Bulletin of the Economy and Food Security of Ukraine - Visnyk Ekonomika ta prodovolcha bezpeka Ukrainy, vol. 6, no. 34, pp. 58–64 (in Ukrainian)
Karolop O. & Revenko A. (2021) Mizhnarodnyi dosvid upravlinnia hotelnym biznesom ta yoho vprovadzhennia v Ukraini [International experience of hotel business management and its implementation in Ukraine]. Adaptyvne upravlinnia: teoriia i praktyka. Seriia Ekonomika - Adaptive management: theory and practice. Series Economics, vol. 12, no. 24 (in Ukrainian) Available at: https://doi.org/10.33296/2707-0654-12(24)-01 (accessed May 28, 2024)
Elshaer A. M. & Marzouk A. M. (2024) Memorable tourist experiences: the role of smart tourism technologies and hotel innovations. Tourism Recreation Research, vol. 49, no. 3, pp. 445–457 Available at: https://doi.org/10.1080/02508281.2022.2027203 (accessed May 28, 2024)
Khan A., Bibi S., Lorenzo A., Lyu J., & Babar Z. U. (2020) Tourism and development in developing economies: A policy implication perspective. Sustainability, vol. 12, no. 4, pp. 16–18 Available at: https://doi.org/10.3390/su12041618(accessed May 29, 2024)
Global hotel chains (2023) Available at: https://www.booking.com/ (accessed May 29, 2024)
This work is licensed under a Creative Commons Attribution 4.0 International License.
