OF ENTERPRISES IN THE GLOBALIZATION OF THE ECONOMY
Abstract
The article is devoted to the topical issues of defining the key aspects of globalization and its impact on business activity. It is analyzed how entrepreneurs adapt to the global market, what strategies they use for international expansion and what challenges and opportunities this brings to the business world. Globalization has expanded opportunities for entrepreneurship, allowing entrepreneurs to develop products and services for the global market and to enter new international markets. However, this process is also a source of intense competition, which requires increased adaptability and innovative activity from entrepreneurs. Understanding these aspects will help to better understand the complexity and importance of global entrepreneurship and find ways to succeed in globalization.
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