VIRTUAL EXCURSION AS A DIRECTION OF THE DEVELOPMENT OF MODERN TOURISM

Abstract

The article considers virtual tours as a relatively new phenomenon in Ukraine. The article substantiates the importance of tourism, which plays an important role in the economy of any country. And like all successful industries, it requires the use of innovation, including computerized. The author defines the concepts, advantages and disadvantages of virtual tours, their functions. Modern services of virtual tours are given. It is argued that virtual museums are a unique technology that enhances e-learning and education, preserves cultural heritage for posterity and makes visiting any museum in the world, natural wonder or architectural masterpiece accessible to all people on the Internet. . It has been identified that there are a large number of sites that offer virtual tours of various places around the world and allow you to explore collections of works of art around the world in the smallest detail, as the site offers a selection of material in the following categories: artists, techniques, directions, historical events, historical figures, different places, and creating a virtual tour is a complex process that requires a lot of creative effort. But with the help of various web services and programs it is possible to turn a regular tour into a more convenient format for viewing anywhere and anytime. It is proved that it is in this context that virtual tours arose, due to: first, the need for a more interesting and emotionally rich, modern presentation of artistic information; secondly, the desire to get acquainted with the culture and art of different countries, to learn about the cultural monuments of different regions of the world; thirdly, by increasing the opportunities due to IT technologies to increase the information and cultural level of modern man. It has been studied that museums themselves, which are constantly developing a base of new methods for different audiences, direct their educational and educational activities to meet these needs. It is determined that many experts in the tourism industry believe that the development of virtual tourism will be one of the areas of the tourism industry, and virtual tours in the tourism industry are primarily a means of advertising and promotion.