PROSPECTS OF INTRODUCING THE SCOUT CLUB IN THE HOTEL ENTERPRISE AS A TYPE OF ANIMATION SERVICE

Abstract

The article examines the state of the hotel industry of Ukraine in today's conditions. The influence of the state of war on the tourism potential of Ukraine is considered. It was determined that the number of foreign tourists decreased due to Russia's military aggression. It was established that it is promising to develop domestic tourism in Ukraine. A SWOT analysis of the hotel industry of Ukraine was conducted in order to identify strengths and weaknesses. Conducting a SWOT analysis provided for the determination of promising ways of hotel business development in Ukraine. Based on the conducted research, we have determined the main directions of forming a competitive strategy for hotels, taking into account potential threats. Prospective directions for the development of the hospitality industry are characterized, including feasibility of developing hotel enterprises for family vacations with the introduction of competitive cultural and leisure and animation programs for guests of different age categories. It was determined that the design and opening of kinder hotels is a promising direction of investment in the hotel business. The article determined that high-quality animation service is of great importance for the competitiveness of kinder hotels. We have indicated which factors will affect the quality of the animation service. Animation programs largely depend on the size of the hotel, its location, functional orientation, available opportunities (in particular, the range of additional services provided), as well as on the professionalism and degree of versatility and talent of the animators. We suggested introducing a scout club into the hotel as a modern, innovative type of animation service. We have analyzed that scouting is a popular activity among children and teenagers. We have developed educational programs for the scout club. We offer our scouts interesting and informative trainings on the topics of: eco-friendliness, rational use of electricity and participation in charity. It has been established that the scout club's cultural, recreational and socially oriented programs will allow young guests of the hotel to spend time in a dynamic, fun and informative way. It is also important that scouts can pass on the acquired knowledge to their friends and family.