DEVELOPMENT OF UKRAINIAN-CHINESE POSTAL LOGISTICS IN TODAY'S CONDITIONS

Abstract

The study of the development of postal enterprises allows you to comprehensively trace the processes of data processing and work with customers using the latest technologies. Informatization is the main driver influencing the formation of a positive image and the operation of postal systems, improving their main segments. It provides for the high-quality provision of information services to users, the mobility of technical equipment, the convenience of receiving and transferring goods, and the speed of payment for services. Improved workflow organization encourages users of different ages to collaborate with postal companies. Postal activity is based on the combination of several forms in the process of processing information. The postal sector combines paper and electronic forms of service provision, which supports users of postal services. The formation of a positive image of the enterprise is facilitated by the work of postal operators who perform services and wishes of customers. The relevance of the issue of forming the image of postal services is undoubted and requires taking into account the requests of users of the digital information environment. Postal service has existed for a very long time, it is one of the first types of communication used by mankind. Although it is no longer developing as rapidly as before, and the communication system itself is increasingly losing its position, this method of communication is still one of the most stable, since now a closed monopoly market segment is being formed, both in Ukraine and in the world as a whole. Delivery of postal items is the final link on the way of their multi-stage movement from the sender to the addressee. The delivery person, as well as the one who receives the mail, creates the image of the industry, demonstrating its effectiveness, responsibilities, capabilities and culture of service provision. Each employee in this process is endowed with the trust of both consumers and the state. The article provides practical recommendations aimed at improving international postal items between Ukraine and China. The paper analyzes the statistical data of Ukraine and China on foreign trade relations between both countries; the features of international postal items between Ukraine and China are considered; the essence of international postal items is determined; the sphere of postal items of JSC "Ukrposhta" was studied.