PROMOTION ON TIKTOK: FEATURES AND EFFECTIVE UTILIZATION OF THE PLATFORM

Abstract

In the article, the peculiarities of promotion on TikTok are examined, focusing on its distinctive features and effective utilization of this platform. Key aspects of using TikTok for marketing purposes are identified. The unique features of the platform, promotion strategies, and best practices for achieving optimal results in a dynamic environment are investigated. The effectiveness of TikTok as a marketing channel is updated, taking into account its widespread popularity and diverse audience. Guidelines for the effective use of TikTok by businesses and personal brands are summarized. Approaches to content creation and optimization are systematized, aligning with TikTok's algorithmic nuances. An analysis of current trends on the platform is conducted, emphasizing the importance of incorporating trend elements to enhance content visibility. The use of hashtags as a tool to increase content attention is discussed. A comprehensive overview of specific platform features and the results of implementing various promotion strategies is provided. The practical significance of the publication lies in formulating specific recommendations for harnessing the potential of TikTok for business development and personal branding. Additionally, the article sheds light on the importance of engaging with the audience on TikTok as a crucial factor for successful promotion. Methods for attracting and interacting with viewers, including responses to comments, community engagement, and leveraging user feedback to improve content, are analyzed. The significance of adapting strategies according to audience dynamics and responses to diverse content is emphasized to ensure maximum interaction and feedback. Furthermore, the article delves into the ethics of using TikTok for marketing purposes. The authors examine responsible usage of the platform, avoiding negative impacts on the community, and adhering to transparency principles. The significance of creating content that aligns with principles of social responsibility and considers cultural and ethical aspects is highlighted to create a positive impression of the brand among the TikTok audience