REALITIES AND PROSPECTS OF DOMESTIC AND INTERNATIONAL MANAGEMENT: DIRECT PRIORITIES, FUTURE FORECAST

Abstract

The article is devoted to researching the realities and prospects of domestic and international management. Modern directions of management development are analyzed, in particular the impact of globalization on international business processes, the role of technological innovations in improving management, strategic management and resource management in conditions of growing competition and limited resources. The main difficulties and problems that complicate the process of management transformation in Ukraine are outlined. The key factors influencing the development of management are identified, including the formation of organizational culture, effective communications, strategic management, resource management and social responsibility of business. It was noted that the introduction of martial law in Ukraine created significant challenges for domestic enterprises, as they are forced to work in new conditions that require adaptation and changes. The existing standard set of management tools became ineffective in such conditions, so enterprises began to actively consider the possibilities of attracting international experience to stabilize their activities. It is noted that in order to function effectively in such a dynamic environment, managers will need to be flexible, creative and able to quickly adapt to new circumstances. In the conclusions to the article, it is stated that the priorities of management development in Ukraine include the creation of a positive organizational culture, the involvement of every employee in the overall results, the development of intrapreneurship and balanced resource management. However, the process of implementing new management systems can face difficulties such as insufficient staff qualifications, financial constraints, lack of management support and unsatisfactory staff acceptance of changes. To successfully overcome these challenges, organizations must ensure adequate staff training, develop clear goals and an action plan, actively involve management and staff in the implementation process, and ensure adequate funding and performance evaluation.