DIAGNOSTICS OF INTEGRATED BUSINESS MODEL EFFICIENCY
Abstract
The purpose of this article is to propose a framework for diagnosing the efficiency of a company's integrated business model. The relevance of this topic stems from the growing importance of integrated business models, which aim to leverage synergies between different business units and activities to improve overall performance. However, while the potential benefits of integrated business models are well documented, there is a lack of systematic approaches to diagnose their efficiency. To address this gap, the article proposes a framework that draws on the Resource-Based View of the Firm and the Balanced Scorecard. The framework consists of four steps: identifying the key resources and capabilities that underpin the integrated business model; assessing the alignment between the resources and capabilities and the company's strategic objectives; evaluating the performance of the integrated business model across multiple dimensions, such as financial, customer, and internal processes; and identifying areas for improvement and developing an action plan. The framework is applied to a case study of a company that has implemented an integrated business model in the healthcare sector. The results show that the company's integrated business model has improved its financial performance, customer satisfaction, and internal processes. Moreover, the framework has helped the company identify areas for improvement and develop an action plan to address them. The practical value of the article lies in its contribution to the development of a systematic approach to diagnose the efficiency of integrated business models. By providing a clear and structured framework, the article can help companies assess the performance of their integrated business models and identify areas for improvement. This, in turn, can lead to better decision-making and improved overall performance. this article contributes to the literature on business models by proposing a set of diagnostic criteria to evaluate the efficiency of an integrated business model.
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