STRATEGIC DIRECTIONS OF THE RECOVERY OF THE SERVICES SPHERE OF UKRAINE IN THE POST-WAR PERIOD
Abstract
The essence of strategic development is revealed, the need and importance of the restoration and development of the service sector from the point of view of the development of the national economy in the post-war period is substantiated. The authors summarized that today many researchers are in favor of a narrower interpretation of strategic planning, focused on planning, which translates the developed strategy into a plan that can be implemented. They consider other aspects, such as organizing efforts and measuring results, as part of strategic management. The main statistical indicators of the development of the service sector in Ukraine were analyzed and charts and graphs were developed based on them. From which it can be seen that as a result of the conflict in the east of Ukraine in 2014, the level of tourist visits became significantly lower, which led to a lower total number of visits. The Ukrainian tourism business failed to use 2020 and 2021 as a chance for rapid growth of the domestic market, as the government introduced strict quarantine restrictions without taking into account the opinion of the business and its real capabilities to ensure safety and hygiene for visitors. This is evidenced by the statistics of the number of tourists presented by the authors in the graphs. The author's team analyzed the consequences of Russia's military aggression against Ukraine for the service sector, carried out a detailed analysis of them. Emphasis is placed on the need to restore the service sector as an important area for the country's economy, and a number of directions for strategic restoration are proposed, which, according to the author's team, are the most relevant for hotel, restaurant and tourist enterprises. It is highlighted that the State regulation of tourism development is the influence of the state on the activities of economic entities and the market situation with the aim of ensuring normal conditions for the functioning of the market mechanism, the implementation of state socio-economic priorities and the development of a unified concept of tourism development, the general development of the sphere. The state regulation of tourism consists in the development and adoption of basic rules for the organization and development of tourism business in the country.
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