ANALYSIS OF CHANNELS OF PROMOTION OF PRODUCTS ON THE INTERNET (ON THE EXAMPLE OF JSC «PRIVATBANK»)

Keywords: bank, marketing, strategy, promotion, channels, site, internet

Abstract

The article is devoted to the actual issue of using the Internet in promoting products. The strategy of promotion of goods with the help of actual channels of interactive marketing is analyzed by the largest commercial banking bank of Ukraine. Promotion of the goods is a phased planning and realization of actions aimed at creating demand in the market in order to stimulate sales. The strategy is a model for generalizing the actions necessary to achieve the goals by coordinating and distributing the resources of the firm, that is, the development of a firm's strategy is to develop plans to achieve goals, which provides for the possibilities of the firm. The promotion strategy is a combination of various ways and channels of advertising. The analysis of the site and pages in social networks has been carried out. The main channels of product promotion on the Internet are investigated. The changes that take place in the bank are outlined, the strategy of which is analyzed. The strategy of promotion of goods allows you to make a forecast of future development, taking into account the state of the company and the resources of the company itself. Thus, with the help of a product promotion strategy, you can give an assessment of market risks and opportunities, to determine the free niches of the market or the way to penetrate. The Internet gives a huge number of opportunities to promote business. You can control the image, build systems for communicating with consumers and partners, distribute information and news content, target for certain groups of users, advertising, piaries, while having a constant access to actual statistics and analytics. From this we get flexibility and a huge set of accessible tools, channels, techniques. They depend only on the chosen strategy of promotion, set out goals and budget sizes. Marketers identify a set of promotion as a specific combination of advertising, personal sales, measures to stimulate sales and public relations activities aimed at achieving marketing and advertising purposes. The mile formulation and embodiment of the marketing strategy contribute to the competitiveness of the banking institution in the banking market.

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Published
2021-03-30
How to Cite
Dronova, T., & Pipkina, A. (2021). ANALYSIS OF CHANNELS OF PROMOTION OF PRODUCTS ON THE INTERNET (ON THE EXAMPLE OF JSC «PRIVATBANK»). Economy and Society, (25). https://doi.org/10.32782/2524-0072/2021-25-14
Section
MARKETING