INNOVATIVE APPROACHES TO MANAGING THE CORPORATE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION

Abstract

The article explores innovative approaches to managing the corporate development of agricultural enterprises in the context of Ukraine’s European integration. The relevance of the topic is determined by the need to adapt agricultural business to European requirements related to transparency, digitalization, sustainability, resilience, and the quality of managerial decision-making. In modern conditions, corporate development should be understood not only as quantitative growth, but as a complex process of strategic, organizational, technological, and institutional transformation aimed at strengthening long-term competitiveness and integration capacity. The purpose of the study is to substantiate innovative approaches to managing the corporate development of agricultural enterprises and to identify managerial tools that can ensure their adaptability and sustainability in the European economic environment. The methodological basis combines analysis, synthesis, comparison, systematization, and the structural-logical method. These methods made it possible to generalize the conceptual foundations of corporate development, classify innovative management approaches, and develop an integrated model of their application in agricultural enterprises. The results show that the most promising approaches are strategic-adaptive, digital-integrative, process reengineering, ESG-oriented, risk-oriented, and network-partnership approaches. Their combination enables enterprises to move from fragmented decisions to a coherent development model based on flexibility, data-driven management, process transparency, environmental and social responsibility, and effective stakeholder interaction. The practical value of the article lies in the possibility of using the proposed approaches to improve corporate strategies, transformation programs, and development policies of agricultural enterprises under European integration conditions. The study also emphasizes the importance of aligning managerial change with integration priorities and long-term business resilience.