LOGISTICS SERVICE AS A COMPLEX OF COMBINED SERVICES

Abstract

The article is devoted to revealing the essence of the concept of "logistics service" as a complex of combined services. Theoretical approaches to the definition of the concept from the point of view of different authors are analyzed; the main issue solved by logistics in the process of providing services to consumers is investigated - determining the optimal ratio between service costs and achieving the effect from it; identified logistics service objects; the concept of "logistics service" as a field of scientific research was elaborated; the main tasks of integrated logistics service and further prospects for development are defined. Logistics service as a field of scientific research is a fairly new direction. Studies show that in the modern conditions of development, issues of logistics service organization are considered rather limited or not considered at all. The main reason is the lack of full-fledged theoretical and methodological studies in the field of logistics service organization, capable of motivating the management of the company to take active actions in this direction, especially since the need for such an organization in terms of customer orientation has already been proven. In the scientific literature, the concept of "logistics service" is not considered in sufficient detail, the issues related to it remain unresolved, do not have an unambiguous interpretation and require justification. Meanwhile, this concept is key in the system of promoting the product to the market, the effectiveness of its sales, and the competitiveness of the enterprise in general depends on the level of logistics service. High-quality logistics service is an integral part of logistics; it is a very important part of the process of product promotion on the market, which makes it possible to more rationally manage all processes of trade organizations and is a scientific and practical tool for interaction between business organizations. Therefore, solving the issues of forming a logistics service helps enterprises to systematize the process, to establish a relationship between the enterprise and the service departments. It has been proven that the following are promising directions for the development of logistics services in Ukraine: the development of multimodal transportation, the introduction of new technologies, the development of logistics parks, and the growth of e-commerce.