PECULIARITIES OF INDUSTRIAL TRANSFORMATION MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION

Abstract

The article is devoted to topical issues of communications management in the context of digitalization. The aim of the article is to substantiate the main theoretical approaches, features and problems of communication management in the development of "Industry 4.0" in Ukraine. The article emphasizes that the fourth industrial revolution is no longer just a concept, as Industry 4.0 standards are already being actively implemented in European countries. It is substantiated that strengthening in-depth exchange and cooperation in the field of innovation and application of the big data industry is an important direction for deepening coordinated development in Ukraine. It has been proven that the industrial Internet is an important breakthrough in promoting the digital transformation of enterprises. In this regard, the integration of the industrial Internet with the real economy has accelerated, and therefore the implementation of appropriate programs is appropriate. It is emphasized that technologies such as big data and artificial intelligence should be deepened with the integration of the real economy, and continue to promote digitalization, strengthen integrated industries and change production methods, service models and organizational forms, which will increase resilience to the real economy. It has been proven that the development of the digital economy contributes to the strengthening of internal communication and social integration. Based on the analysis of scientific research, it was found that strengthening in-depth exchange and cooperation in the field of innovation and the application of the big data industry is an important direction for deepening coordinated development. The benefits of the big data industry complement each other. Promoting the digital transformation of government, building smart cities and improving the blockchain of products will contribute to national security and economic development. It is established that in the context of normalization of prevention and control of the coronavirus epidemic, the benefits of the digital economy in European countries are growing, namely: various online services such as e-government, distance learning, online education and online health services have shown rapid growth and great potential for development. The article argues the need to form a new logic of industrial development and use it to manage industrial development. Managers need to keep in mind that the digital age should not replicate the industrial logic of the industrial age, as it will not be able to work effectively in the current environment. In order to more rapidly implement the latest technologies of Industry-4.0, Ukraine needs to analyze and adopt the experience of other countries.