FORMATION OF THE PROJECT MANAGER’S MOTIVATIONAL POTENTIAL IN PROJECT-ORIENTED ORGANIZATIONS
Abstract
The article aims to systematize motivational factors of project managers and develop a conceptual model of motivational potential formation in project-oriented organizations. The study addresses the growing complexity of project environments, digital transformation, and increasing competition for qualified project managers, where motivation has become a critical determinant of project success. The research is based on a comparative analysis of classical motivation theories and recent studies in project management. Methods of synthesis, systematization, and conceptual modeling were used to integrate existing approaches into a unified analytical framework. The findings demonstrate that motivational potential is formed through the interaction of four groups of factors: intrinsic, team-based, organizational, and hygiene-financial. Intrinsic motivators, including meaningful work, autonomy, professional development, self-realization, and engagement, have the strongest influence on project managers’ initiative, responsibility, and performance in complex and uncertain environments. Team factors, such as psychological safety, collaboration, trust, and recognition, enhance engagement and effective cooperation. Organizational conditions, including leadership style, HR development practices, feedback systems, and corporate culture, shape the motivational climate by strengthening or weakening intrinsic motivation. Hygiene-financial factors ensure stability and reduce dissatisfaction but have limited long-term motivational impact. The study proposes an integrated conceptual model that systematizes motivational drivers into a multilevel structure and explains their interrelationships in shaping project managers’ behavior. Motivational potential is defined as an integral dynamic characteristic reflecting the ability to sustain intrinsic motivation, initiative, and responsibility under conditions of uncertainty and complexity. The proposed model provides a theoretical basis for further empirical validation and the development of assessment tools for project-oriented organizations.
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