DIGITAL TRANSFORMATION OF HR PROCESSES AND LABOR RESOURCE UTILIZATION EFFICIENCY AT AN AGRO-PROCESSING ENTERPRISE: THE CASE OF AGRANA FRUIT UKRAINE LLC
Abstract
The article examines the digital transformation of HR processes as a strategic tool for improving labor resource utilization at an agro-processing enterprise. The relevance of the study is driven by the rapid development of the digital economy, the shortage of qualified personnel, increasing competition in the labor market, and the need to enhance human capital management. Digital HR contributes to higher labor productivity, better managerial decision-making, and sustainable enterprise development. The purpose of the study is to substantiate the theoretical and methodological foundations and develop practical recommendations for improving labor resource utilization through the digital transformation of HR processes, using LLC "AGRANA Fruit Ukraine" as a case study. The research is based on system analysis, scientific generalization, economic and statistical methods, comparison, grouping, graphical methods, and the analysis of international scientific publications, corporate reports, and Digital HR approaches. The assessment of labor resource utilization at LLC "AGRANA Fruit Ukraine" for 2023–2025 showed that, despite an almost unchanged average number of employees, labor productivity increased by 23.9%, while the employee turnover rate declined in 2025. The study systematizes modern approaches to HR digital transformation and demonstrates their influence on recruitment, onboarding, training, performance management, employee engagement, and HR analytics. The scientific novelty lies in the development of an original methodological approach integrating traditional labor resource indicators with digital HR maturity indicators. A conceptual model of the relationship between digital HR transformation and labor resource efficiency, an original KPI system, and a practical roadmap for HR digitalization are proposed. The practical significance consists in the applicability of the proposed methodological approach, KPI system, conceptual model, and recommendations for agro-processing enterprises to improve HR management efficiency, strengthen HR analytics, support employee development, reduce HR risks, and enhance evidence-based managerial decision-making.
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