INTEGRATION OF SOCIAL RESPONSIBILITY PRINCIPLES INTO THE STRATEGIC HUMAN RESOURCE MANAGEMENT SYSTEM

Abstract

The article investigates the theoretical foundations and practical aspects of integrating corporate social responsibility (CSR) principles into the system of strategic human resource management under conditions of digital transformation, labour market instability, and the challenges caused by the full-scale war in Ukraine. Scientific approaches to defining the essence of corporate social responsibility and its role in sustainable organisational development are analysed and generalised. It is substantiated that CSR has evolved from a voluntary business initiative into a strategic management concept that significantly influences human resource management, organisational resilience, employer attractiveness, and long-term competitiveness. The study analyses current labour market trends in Ukraine, including demographic losses, migration processes, labour shortages, changing employment patterns, the expansion of remote and hybrid work, skills mismatches, and increasing psychological pressure on employees. Based on analytical data from the Centre for Economic Strategy, the European Business Association, and Gradus Research, the key challenges affecting the implementation of socially responsible HR strategies are identified. The necessity of integrating CSR principles into strategic human resource management through the implementation of socially responsible HR practices encompassing economic, social, and environmental dimensions is substantiated. It is demonstrated that strategic HR management should encompass not only recruitment, motivation, performance appraisal, and employee development but also employee well-being, occupational safety, equal opportunities, lifelong learning, psychological support, corporate volunteering, transparent communication, and stakeholder engagement. As a result of the study, conceptual directions for integrating CSR principles into the strategic HR management system are proposed. The suggested approach is based on aligning HR strategy with sustainable development priorities and ESG principles, embedding socially responsible HR practices into strategic management processes, and ensuring the balanced achievement of economic, social, and environmental objectives. The proposed framework contributes to strengthening organisational resilience, improving human capital management, enhancing employer branding, increasing employee engagement and productivity, and creating long-term value for enterprises, employees, and society.