THE POSITION OF UKRAINIAN CREATIVE INDUSTRIES IN THE GLOBAL MARKET
Abstract
The article examines the position of Ukrainian creative industries in the global market based on the analysis of foreign trade indicators for creative goods and services during 2010–2024. The relevance of the study is determined by the growing role of creative industries in the global economy, their increasing contribution to international trade, and the need to assess Ukraine’s position in the global creative market under conditions of economic transformation and military challenges. The study analyzes the dynamics of foreign trade turnover of Ukrainian creative industries in comparison with global trends. Particular attention is paid to the assessment of Ukraine’s share in the global foreign trade turnover of creative industries, the dynamics of exports, imports, trade balance, export and foreign trade quotas, as well as the export-import coverage ratio. The methodological framework is based on comparative, statistical, structural, and dynamic analyses using data from UNCTAD and other international statistical sources. The findings show that the foreign trade turnover of Ukrainian creative industries increased from USD 3.6 billion in 2010 to USD 5.6 billion in 2024. At the same time, Ukraine’s share in the global foreign trade turnover of creative industries declined from 0.20% to 0.13%, indicating that the growth rate of the domestic creative sector lagged behind global trends. The study reveals an asymmetric model of Ukraine’s participation in the global creative market, in which competitive advantages are generated primarily by creative services, while Ukraine’s position in trade in creative goods remains comparatively weak. The results also demonstrate that Ukrainian creative industries have preserved their export potential despite the challenges caused by the full-scale war. The article concludes that Ukraine has the potential to strengthen its international market position through the further development of export-oriented creative activities and the expansion of Ukrainian creative goods and services in global markets. The findings provide a basis for the development of policy measures aimed at strengthening the international position of Ukrainian creative industries and enhancing their participation in the global creative market.
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