DYNAMICS AND TRENDS OF THE GLOBAL VIDEO GAME MARKET IN THE DIGITAL ECONOMY
Abstract
The article examines the structural and dynamic transformations of the global video game market within the modern digital economy. The study analyzes the growth of the global gaming audience, which increased from 2.2 billion people in 2016 to 3.3 billion people in 2024 and represents 41% of the world population, following a stable linear trend (R² = 0.993). The article highlights the domination of mobile gaming in industry structure, which generated 55% of market revenue in 2022. The growth of average revenue per user (ARPU) remains unstable, depending on factors such as the lower purchasing power of emerging markets. The study refutes popular economic stereotypes about the core gaming audience: for the last 20 years the number of female players has been increasing and approaching parity to male players. Furthermore, in developed Western European markets, the share of the 40+ age category remains stable and statistically significant. The article’s findings can be applied to the comprehensive analysis of companies and products within the video game industry and other creative sectors.
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