METHODOLOGICAL APPROACHES TO ASSESSING THE MANAGEMENT PERFORMANCE OF ENTERPRISES WITH FOREIGN INVESTMENTS

Abstract

The article examines methodological approaches to assessing the effectiveness of management of enterprises with foreign investments. The emphasis is on the analysis of various methods used for a comprehensive assessment of the effectiveness of management processes in the international business environment. The key approaches are considered – financial, strategic, motivational-behavioral, process and comprehensive – taking into account the specifics of their application in the conditions of enterprises with a mixed form of ownership and an increased level of external control. Particular attention is paid to determining indicators that most adequately reflect the effectiveness of management, taking into account the multicultural, legal and economic features of foreign investments. Recommendations are offered for choosing the optimal set of assessment methods that allow increasing the transparency of management processes and contributing to increasing the investment attractiveness of enterprises. The article is of practical importance for managers, investors, analysts and scientists working in the field of international business development and corporate governance. Enterprises with foreign investments play a key role in the development of the economy, contributing to the modernization of production, the introduction of new technologies and increasing competitiveness. Effective management of such enterprises determines not only their internal development, but also the ability to attract and retain investments, forming a positive image for international partners. Evaluating the effectiveness of management in this segment is a challenge that requires a comprehensive and systematic approach that takes into account both financial and non-financial performance indicators. Modern world business is characterized by the intensive development of international investments as one of the key factors of economic growth. Enterprises with foreign investments play an important role in national economies, influencing the level of employment, technological innovations and competitiveness. At the same time, effective management of such enterprises becomes a determining factor of their success. Evaluating the effectiveness of management of enterprises with foreign investments is a complex multifactorial process. It should be based on a comprehensive methodological approach that takes into account the specifics of the industry, external and internal factors, as well as multicultural features of management.