THE INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO THE BUSINESS PROCESSES OF ECONOMIC ENTITIES: BALANCING THE PROTECTION OF HUMAN RIGHTS AND SOCIAL RESPONSIBILITY
Abstract
The article provides a scientific rationale for the growing importance, in today’s world, of integrating artificial intelligence into the business processes of economic entities, as it offers numerous benefits, including automation, increased efficiency and innovative development. However, alongside these benefits, significant challenges arise concerning the protection of human rights and the assurance of social responsibility. This article analyses the key aspects of integrating artificial intelligence into the business processes of economic entities, in particular the ethical, legal and social issues arising from the use of this technology. This article examines the impact of artificial intelligence on the workplace and highlights potential threats to employment, such as automation and robotisation, which could lead to mass redundancies. It examines ways to mitigate these consequences through the development of new skills, reskilling and the creation of new jobs focused on interaction with artificial intelligence technologies. Particular attention is paid to issues of data privacy and security, which are key considerations when using artificial intelligence in business. An analysis has been carried out of the legal provisions governing the use of personal data and the role of companies in ensuring compliance with these provisions. In particular, the report examines the issue of transparency in artificial intelligence algorithms and ensuring access to justice for individuals whose rights may be infringed as a result of automated decisions. Furthermore, it addresses the issue of social responsibility among companies implementing artificial intelligence, particularly in the context of ethical conduct and ensuring inclusivity. The importance of developing codes of ethics and standards governing the use of artificial intelligence was emphasised, as was the role of companies in promoting sustainable development and protecting human rights. Overall, the article provides a comprehensive overview of current trends and challenges associated with the integration of artificial intelligence into business processes, It highlights key issues that must be taken into account when developing and implementing policies and strategies for the use of artificial intelligence, in order to ensure a balance between innovative development, the protection of human rights and social responsibility. Considerable attention is paid to the analysis of EU legislation on artificial intelligence and ways of implementing its provisions into Ukraine’s national legal system.
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