USE OF ECONOMIC ANALYSIS METHODS IN MANAGEMENT DECISION-MAKING

Abstract

The article is devoted to the topical issues of using economic analysis when making management decisions. The place of economic analysis in the management system is determined. The essence of economic analysis as a methodological basis for making management decisions by business entities is considered. It is established that economic analysis is fully integrated into the functional system of enterprise management, in particular through information support of the main management functions - planning, control, regulation, which serve as the basis for decision-making. The main modern approaches to the application of economic analysis in management, its role in optimizing management decisions are analyzed, and the prospects for the development of economic analysis from the perspective of integrating modern digital technologies are outlined. It is determined that economic analysis allows you to assess the actual state of a business entity, compare it with planned indicators, industry averages and with the results of competitors' activities, form an idea of \u200b\u200bexisting problems and reserves, identify patterns of development and its promising directions, thus acting as a component of management and a system tool. Theoretical justifications, classification of economic analysis methods and their practical application to improve management efficiency are presented. An attempt is made to build a comprehensive system of methods for making managerial decisions in order to carry out their comparative characteristics with the list of methods of economic analysis. It is proved that the methodology of economic analysis is dominant in the process of developing, adopting and implementing managerial decisions. It is shown that modern approaches to economic analysis increasingly integrate digital technologies, including large data sets, artificial intelligence and predictive models, which allows managers to obtain more accurate and timely analytical conclusions, increase the capabilities of traditional analysis and improve the quality of managerial decisions. The prospects for further research are defined as expanding the spectrum of areas of use of economic analysis methods in managerial management and adapting the methodology for developing managerial decisions to the specifics of the activities of small and medium-sized businesses.