METHODS FOR ACTIVATING INNOVATION AND INVESTMENT PROCESSES UNDER MARTIAL LAW IN UKRAINE

Abstract

The study explores the critical importance of stimulating innovation and investment activities in enterprises operating under conditions of instability, uncertainty, and external threats. The relevance of the topic is determined by the need for enterprises to adapt to rapidly changing environments, maintain competitiveness, and ensure long-term sustainability despite limited resources and external challenges. The purpose of the research is to develop practical approaches and recommendations for enhancing innovation and investment processes in enterprises, focusing on methods that can be effectively applied during crises. The methodology of the study involves literature review, documentary analysis, general scientific methods such as analysis and synthesis. This approach allows for the identification of patterns and factors that contribute to the successful implementation of innovative projects and investment initiatives. The results demonstrate that enterprises that integrate technological modernization, digital transformation, managerial and organizational innovations, and targeted support measures show higher adaptability, resilience, and operational continuity. Furthermore, the study finds that a combination of internal initiatives and external support mechanisms strengthens the competitive potential of enterprises and ensures the effective use of available resources under challenging circumstances. The practical value of the article lies in providing managers, policymakers, and stakeholders with a clear framework for planning, implementing, and managing innovation and investment activities. The proposed recommendations can be used to optimize enterprise strategies, improve efficiency, enhance workforce capabilities, and foster a culture of innovation. Overall, the findings contribute to a better understanding of how enterprises can maintain sustainable development, overcome crisis-related limitations, and prepare for future growth and recovery. The research also highlights the importance of proactive risk management, continuous monitoring of external conditions, and the development of flexible strategies that can respond to unexpected challenges. These insights provide a foundation for further studies aimed at refining innovation and investment practices under complex and uncertain conditions.