THE IMPACT OF DIGITAL (CORPORATE) CULTURE ON THE EFFICIENCY OF ENTERPRISE OPERATIONS

Abstract

The article explores the formation of corporate culture as a strategic instrument for enterprise development aimed at improving financial and economic performance in the context of digital transformation. It is substantiated that contemporary enterprises increasingly rely on digital (corporate) culture as a key intangible asset that shapes managerial practices, internal communications, and employee behavior. The study emphasizes that digital (corporate) culture defines the strategic development vector of an enterprise by facilitating the alignment of individual employee goals with organizational objectives and by creating a unified cultural environment based on shared values, norms, and behavioral models. Particular attention is paid to the role of corporate culture in enhancing employee engagement, motivation, and loyalty, which directly affects labor productivity and workforce stability. The article analyzes the impact of business process digitalization on the transformation of corporate culture and identifies the mechanisms through which digital tools strengthen transparency, collaboration, and trust within organizations. It is demonstrated that a well-developed digital (corporate) culture significantly increases an enterprise’s adaptability to dynamic changes in the external environment and supports innovation-driven development. The findings confirm that corporate culture may exert a stronger influence on enterprise performance than certain material or technological factors. Moreover, an effective corporate culture serves as a key tool for the strategic development of business, ensuring alignment of management decisions, employee behavior, and long-term organizational goals. It shapes the internal environment of the enterprise, promotes trust, engagement, and responsibility among employees, and simultaneously plays a decisive role in forming a positive organizational image, strengthening its reputation as a reliable employer and a competitive market player. The study concludes that the purposeful development of digital (corporate) culture is a critical prerequisite for ensuring sustainable growth, competitiveness, and long-term resilience of enterprises in the modern economy.