FORMATION OF CORPORATE CULTURE IN MODERN COMPANIES

Abstract

Practical experience of corporate management convincingly proves the importance of corporate culture, its development and improvement for creating an atmosphere of unity that contributes to the successful achievement of set goals, the establishment of interaction and communication, and the identification of each employee as an integral part of the company. The purpose of the study is a comprehensive analysis of modern approaches to the formation of corporate culture as the basis for the sustainable development of the company. The methodology of the article involved the use of analytical and synthetic methods, generalization and systematization. The study considers the main components of the formation of corporate culture in the modern dimension: specification of the core values and mission of the company, its beliefs and ethical standards; stable investment in team development; establishment of effective communication and interaction; a system of rewards and recognition. The main functions of modern corporate culture are highlighted, in particular: the formation of common corporate values for better communication and mutual understanding, the development of collective responsibility, improving the company's image, organizing a common cultural space, increasing employee satisfaction and well-being, increasing labor productivity by motivating employees to innovate and self-improvement. The focus is on the potential of digital technologies in improving corporate culture: creating corporate chats, providing feedback, integrating corporate business applications and services, centralized collection of analytical data, remote work, which generally contributes to increasing staff mobility and engagement. The practical value of the article lies in the proposal of a conceptual approach to the formation of corporate culture in the crisis conditions of wartime. In particular, it is recommended to improve the functioning of modern companies by creating a comfortable workspace and recreation areas, forming corporate traditions, conducting team building and internal courses, informal meetings and joint events to maintain team spirit and motivate employees, including in the modern format of hybrid and remote teams.