STRATEGIC COMMUNICATIONS AND MEDIATION AS TOOLS FOR STRENGTHENING ECONOMIC SECURITY THROUGH PARTNERSHIP RESILIENCE IN THE CONTEXT OF MODERN CHALLENGES

Abstract

The relevance of the chosen topic is determined by the unprecedented challenges associated with the full-scale aggression. In conditions of uncertainty and systemic crises, organizational resilience becomes a key prerequisite for the survival and recovery of enterprises. The study focuses on analyzing the mechanisms that ensure not only adaptation but also the strengthening of stability for aviation enterprises during the period of postwar reconstruction. Thus, this work has fundamental value for developing strategies that will contribute to the economic revival and strengthening of Ukraine's overall stability. This article deeply explores the critical role of strategic communications and conflict mediation in the context of Ukraine's postwar recovery. In this environment, these tools are not merely desirable, but absolutely necessary management instruments. We examine how transparent and adaptive communications help restore trust and the reputation of affected enterprises, form a common vision, and establish an effective two-way dialogue between all stakeholders. Particular attention is paid to conflict mediation as an indispensable tool for preserving partnerships and promptly resolving disputes, in contrast to traditional legal methods. Mediation contributes to finding mutually beneficial solutions and prevents the escalation of conflicts. We analyze the key role of professional mediators as neutral intermediaries capable of facilitating dialogue by focusing on the deep-seated interests of the parties. Their skills in transforming confrontation into constructive interaction are also explored. We examine the specific challenges of the postwar period, such as increased distrust, uncertainty, and emotional tension, which can hinder effective cooperation. The research integrates foreign experience in negotiations and mediation, emphasizing the universality of the principles of principled negotiations. Ultimately, we propose an algorithm for building strong partnerships that effectively combines communication and mediation strategies. This comprehensive approach is fundamental for the sustainable development and economic revival of Ukraine, and critically important for creating a resilient business ecosystem and effectively implementing reconstruction projects.