OPTIMIZATION OF ENTERPRISE BUSINESS PROCESSES BASED ON DIGITALIZATION

Abstract

The article examines the digitalization of business processes as a key factor in enhancing the efficiency and competitiveness of enterprises in the modern digital economy. The focus is placed on the impact of digital technologies on the organization and management of business processes, including automation, integration, and analytical support of managerial and operational activities. It is demonstrated that current conditions of digital transformation impose new requirements for adapting organizational structures, developing personnel competencies, and fostering an innovation-oriented culture. The main drivers of digitalization are analyzed, including artificial intelligence (AI), robotic process automation (RPA), the Internet of Things (IoT), blockchain, cloud technologies, ERP and BPM systems, as well as big data analytics. It is established that the implementation of these technologies enables increased productivity, flexibility, and transparency of business processes, optimizes operational structures, reduces transaction costs, and ensures the substantiation of managerial decisions. Special attention is given to the benefits of digital transformation, such as entering new markets and product segments, improving business models, enhancing customer interaction efficiency, and ensuring sustainable enterprise development. At the same time, the challenges associated with high implementation costs, complexity of integration into existing processes, the development of digital competencies among personnel, and cybersecurity concerns are highlighted. A systematic approach to business process digitalization is proposed, which includes defining strategic goals, auditing existing processes, planning and implementing changes, continuous monitoring of effectiveness, and adapting strategies based on the results obtained. The importance of fostering an innovation-driven culture and continuous personnel training for successful digital transformation is emphasized. The study concludes that digitalization of business processes contributes to the creation of an integrated, automated, and data-driven management system, which ensures increased productivity, operational efficiency, quality of managerial decisions, and strengthens the competitive positions of enterprises in the digital economy.