CRISIS MANAGEMENT AS A TOOL FOR ENSURING THE ECONOMIC RESILIENCE OF INTERNATIONAL BUSINESS UNDER WARTIME CONDITIONS

Abstract

This study underscores the growing challenges faced by international businesses amid armed conflicts, emphasizing the critical need for effective crisis management strategies. Such strategies are vital to ensuring operational continuity, safeguarding financial stability, and preserving corporate reputation under volatile circumstances. The primary aim of this research is to examine crisis management mechanisms that bolster the economic resilience of corporations during wartime, addressing both strategic and operational facets. Employing methods such as comparative analysis, case studies, statistical evaluations, and systemic approaches provided a thorough examination of existing practices and identified the most effective methods. Findings revealed that adopting robust crisis management programs minimizes financial and operational risks, enhances corporate adaptability, optimizes resource allocation, and improves decision-making processes in rapidly shifting environments. The study contributes novel insights by integrating theoretical models with real-world examples of business operations during wars. This multidimensional analysis sheds light on resilience strategies spanning financial stability, logistical efficiency, human resource management, and information dissemination. On the practical front, it offers actionable recommendations for international corporate leaders aiming to boost economic stability, refine resource distribution, enhance strategic foresight, and strengthen corporate culture while maintaining stakeholder confidence during crises. Furthermore, the findings support both academic research and managerial practices by delivering structured methodologies to uphold business continuity, mitigate risks, and foster organizational resilience in high-risk settings. These strategies also promote cooperation within global partner networks, fortify supply chain resilience, and sustain operational consistency. A proactive corporate culture emerges as pivotal in maintaining employee engagement and organizational adaptability when navigating challenging scenarios.