TRUST AS AN ANTI-CRISIS RESOURCE IN ORGANIZATIONAL MANAGEMENT: THE ROLE OF THE TRUST PERSON

Abstract

In the modern context of socio-economic instability and crisis challenges, trust emerges as one of the key anti-crisis resources of organizational management. It ensures the stability of communications, reduces uncertainty, increases the effectiveness of managerial decisions, and serves as the foundation for building an organizational culture of mutual support. Particular attention is drawn to the phenomenon of the «person of trust» – an individual capable of acting as a mediator between management and staff, creating an atmosphere of psychological safety, and maintaining moral balance during periods of organizational transformation. The “person of trust” thus becomes a stabilizing factor within the corporate environment, contributing to social cohesion, reducing conflicts, and fostering a positive image of the management team. The aim of the study is to define the essence of trust as an anti-crisis resource of organizational management and to substantiate the role of the “person of trust” in stabilizing the corporate environment. The research focuses on the processes of forming and maintaining trust within organizational systems, while its subject is the role and functions of the “person of trust” in ensuring the resilience of managerial and communication processes during crises. During the research, the author analyzed contemporary scientific approaches to understanding the phenomenon of trust in management, identified its role as a factor of organizational social stability, and developed a conceptual model of the “person of trust” as a mediator between different managerial levels. The findings show that trust is a crucial condition for the adaptability of corporate structures in crisis situations, while the “person of trust” plays a central role in maintaining organizational resilience, moral climate, and communication efficiency. The practical recommendations are aimed at developing mechanisms for fostering a corporate culture of trust, establishing institutions or ambassadors of trust within organizations, and improving ethical leadership and personnel management systems. The obtained results can be applied in strategic management practice, corporate consulting, and in the training of a new generation of leaders oriented toward trust as the foundation of sustainable organizational development.