FORMATION OF AN INNOVATIVE MECHANISM FOR ANTI-CRISIS MANAGEMENT OF AN ENTERPRISE IN THE CONTEXT OF DIGITAL TRANSFORMATION

Keywords: crisis management, digital transformation, innovative mechanism, digital risks, digitalization, adaptability, enterprise sustainability

Abstract

The article examines the theoretical, methodological, and practical foundations for forming an innovative mechanism of anti-crisis management of an enterprise under conditions of digital transformation. The relevance of the study is determined by the growing need for enterprises to adapt to the high dynamics and uncertainty of the modern economic environment, rapid technological shifts, and the intensification of digital and cyber risks that directly affect business continuity. Digital transformation is revealed not only as a driver of innovative development but also as a multidimensional factor that generates new threats and systemic vulnerabilities. Therefore, the development of adaptive and innovation-oriented mechanisms of crisis management becomes a necessary prerequisite for sustainable enterprise development. The paper substantiates the conceptual framework and structure of an innovative anti-crisis management mechanism, which integrates digital technologies, analytical tools, and a digital risk management subsystem into a unified organizational and management model. A comprehensive approach to assessing the potential and level of enterprise digitalization is proposed; it enables the identification of priority areas for technological modernization, prediction of crisis phenomena, optimization of resource allocation, and adaptation of management strategies to the degree of digital maturity. Special attention is paid to balancing the positive effects of digitalization—such as operational efficiency, flexibility, and data-driven decision-making—with the risks of information asymmetry, cybersecurity threats, and technological dependence. The results of the study provide a theoretical and methodological basis for improving the system of enterprise crisis management within the paradigm of digital transformation. The developed recommendations can be applied in strategic planning, innovation management, and the formation of resilience strategies to enhance competitiveness and ensure long-term stability in the digital economy.

References

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Published
2025-09-29
How to Cite
Khalina, O., & Khalin, Y. (2025). FORMATION OF AN INNOVATIVE MECHANISM FOR ANTI-CRISIS MANAGEMENT OF AN ENTERPRISE IN THE CONTEXT OF DIGITAL TRANSFORMATION. Economy and Society, (79). Retrieved from https://economyandsociety.in.ua/index.php/journal/article/view/6740
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MANAGEMENT