EFFECTIVE INTERNATIONAL COMMUNICATIONS AS AN ASPECT OF COMPETITIVENESS IN THE HOTEL BUSINESS

Abstract

This paper examines the key aspects of ongoing intercultural and linguistic interaction in the hospitality industry, emphasizing the importance of intercultural and linguistic competence of employees. The ability to communicate effectively with representatives of different cultures is defined as a necessary component of successful service to guests from all over the world. Particular emphasis is placed on the challenges that arise in the process of global interaction, including language barriers, differences in cultural norms and values, as well as the risk of misunderstandings during communication. Hotels receive guests with a variety of languages, religions, traditions and service expectations every day, which makes international communication not only a desirable skill, but also a significant prerequisite for business success. The authors analyze a list of challenges in the field of international communications that affect the quality of customer service and the overall effectiveness of the enterprise. Ways to improve intercultural interaction in the hotel business are also considered. Special attention is paid to the use of modern strategies and technologies to adapt to the cultural specificity of the target audience. As an example, digital platforms (social networks, messengers and CRM systems) allow for effective communication with customers at all stages: before arrival, during the stay and after departure. The use of tools such as translation applications or video communication platforms is proposed as a way to improve the quality of service. Practical measures are recommended for the professional growth of staff: training in intercultural and linguistic sensitivity, the use of automated technologies to minimize language barriers and the implementation of the principles of open communication. An important addition is the active involvement of employees in the exchange of ideas and experiences, as well as regular analysis of customer feedback to identify ways to improve services. The article contains specific proposals for improving communication practices that will help hotel companies increase their competitiveness on the global stage. By implementing appropriate recommendations, hotels can strengthen a positive image and ensure a high level of guest satisfaction, which will contribute to the further success of the business.