SMART SOLUTIONS IN CRISIS MANAGEMENT: TRANSFORMATION OF APPROACHES IN THE FACE OF EXTERNAL THREATS

Abstract

The article explores in detail the concept of smart solutions as an effective and universal tool for the system of anti-crisis management of modern enterprises that operate in conditions of numerous external threats and constant uncertainty of the external environment. It is emphasized that under such circumstances traditional management approaches often lose their efficiency, which necessitates the development of fundamentally new adaptive methods of organizational behavior, risk management and managerial influence. The role of digital technologies in the process of forming an adaptive crisis response strategy is considered central, since information and communication platforms make it possible to accelerate decision-making, reduce the level of operational risks, enhance transparency of processes, and create opportunities for sustainable development even in conditions of instability and rapid change. Key smart management tools are analyzed in detail, including ERP systems that ensure integrated resource planning and optimization of financial and material flows; BPM systems aimed at business process modeling and regulation; BI technologies, which provide managers with analytical information for making strategic and tactical decisions; as well as cloud solutions that contribute to the scalability of business, reduction of transaction costs, improvement of communication processes, data protection and remote access to critical resources. These instruments form a complex technological toolkit that ensures not only crisis resistance but also long-term strategic adaptability and innovative capacity of enterprises. On the basis of the conducted research a generalized model of managerial adaptation of domestic business structures is proposed. This model demonstrates how the integration of smart technologies into the system of strategic management allows companies to react in a timely manner to external shocks, prevent deep crises, and create prerequisites for further innovative development. The proposed approach combines technological modernization, systematic staff training, continuous learning, changes in corporate culture, and the implementation of flexible decision-making mechanisms, which together provide an opportunity to maintain stability, efficiency and competitiveness in the long term.