SLOW-TOURISM AS AN ALTERNATIVE MODEL OF MODERN TOURISM
Abstract
In recent years, despite the crisis period caused by the pandemic and military events, the tourism sector has demonstrated sustainable development. Changes in the tourism market are due to the transformation of tourist behavior, in particular in the ways of spending free time, priorities for choosing destinations and travel formats. Interest in conscious, environmentally responsible and personalized forms of tourism is growing, which reflects the change in the value orientations of society. The work, based on a review of domestic and foreign literature, examines the causes, needs and motives for the emergence of slow tourism as an alternative to mass tourism, its significance and characteristic features. Special attention is paid to the crisis period caused by the pandemic and war, which intensified the development of this direction. Slow tourism is considered as a component of the slow life system, which offers a leisurely, conscious approach to travel, deep immersion in local culture, support for local communities and minimization of negative impact on the environment. It is gaining popularity as a new megatrend that meets modern demands for quality, authenticity and sustainable development. The characteristic features of slow tourism that form its alternative to mass tourism are studied: long stay, slow pace, environmental awareness and social responsibility. The main motives of slow travel are identified - restoration, search for authenticity, avoidance of stress. A special segment of slow tourism is older people who have more free time and seek quality, peaceful rest. The importance of slow tourism for vacationers, territories and local communities in the context of sustainable development and support for the local economy is revealed. The compliance of different types of tourism with the principles of slow tourism is assessed. The prospects for the development of this form of tourism, motivating and demotivating factors of its spread are substantiated. The slow development of slow tourism in Ukraine is explained by a set of organizational and political factors, which requires state support and the formation of favorable conditions for the sustainable development of the industry.
References
Mauer R., Grichnik D. Your market, the unknown being: coping with uncertainty as the core of entrepreneurial marketing. Journal of Business Economics. 2011. Vol. 81, Issue 6. P. 59–82.
Abidi S., Joshi M. The VUCA company: How Indian companies have faced volatility, uncertainty, complexity & ambiguity. Mumbai: Jaico Publishing House, 2015. 304 p.
Milano C., Novelli M., Cheer J. M. Overtourism and Tourismphobia: A Journey Through Four Decades of Tourism Development, Planning and Local Concerns. Tourism Planning & Development. 2019. Vol. 16, No. 4. P. 353–357. URL: https://doi.org/10.1080/21568316.2019.1599604
Living with FoMO. The Skinny. URL: https://www.theskinny.co.uk/students/lifestyle/living-with-fomo.
Niezgoda A., Markiewicz E. Slow tourism – idea, uwarunkowania i perspektywy rozwoju. Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu. 2014. № 46. С. 82–90.
Божко Л. Д. Повільний туризм як нова концепція європейського туризму. Культура України. 2020. Вип. 70. С. 18–28. URL: https://doi.org/10.31516/2410-5325.070.02
Альтернативний туризм: матеріали науково-практичного семінару (30 вересня 2022 року, м. Львів, ЛДУФК ім. І. Боберського). Львів, 2022. 200 с.
Липчук В.В., Липчук Н.В. Тренди в туризмі: корекція пандемії. Науковий погляд: економіка та управління. 2020. № 2 (68). С. 33-37. DOI: https://doi.org/10.32836/2521-666X/2020-68-6
Sukiennik M. Turystyka w czasach przesytu. Slow Travel jako alternatywa. Turystyka Kulturowa. 2014. № 3. С. 21–38. URL: http://www.turystykakulturowa.org
Як світова філософія slow living втілюється в нерухомості у Львові. Zaxid.net. URL: https://zaxid.net/yak_svitova_filosofiya_slow_ living_vtilyuyetsya_v_neruhomosti_u_lvovi_n1613439
Macmillan Education. Slow travel – definition. URL: https://www.macmillandictionary.com/dictionary/british/slow-travel
Vinš M., Novák P. Slow Travel. Travel Bible [online]. 2016. URL: https://travelbible.cz/slow-travel
Balaban E., Keller K. A systematic literature review of slow tourism. Hungarian Geographical Bulletin. 2024. Vol. 73(3). P. 303–323. URL: https://unipub.lib.uni-corvinus.hu/10422/1/15198-ArticleText-70193-1-10-20241001.pdf
Dickinson J. E., Lumsdon L., Robbins D. Slow travel: issues for tourism and climate change. Journal of Sustainable Tourism. 2011. Vol. 19(3). P. 281–300.
Oh H., Assaf A. G., Baloglu S. Motivations and goals of slow tourism. Journal of Travel Research. 2016. Vol. 55(2). P. 205–219.
Burmecha-Olszowycz M. Slow tourism – cechy i funkcje nowego nurtu w turystyce. Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu. 2014. № 45. С. 177–184.
Stasiak A. Produkt turystyczny w gospodarce doświadczeń. Turyzm. 2013. Vol. 23, № 1. С. 29–38.
Guiver J. W., McGrath P. Slow Tourism: Exploring the discourses. Dos Algarves. 2016. № 27. P. 11–34.
Kebete Y. Promoting slow tourism to wrestle the challenges of shorter length of tourist stay: implications for sustainable tourism. GeoJournal of Tourism and Geosites. 2021. Vol. 39(4spl). P. 1388–1396. URL: https://doi.org/10.30892/gtg.394spl09-782
Bac Dorin Paul. From Slow Food to Slow Tourism. The Annals of the University of Oradea. Economic Sciences. 2014. Vol. XXIII (2). С. 137–144.
Renuka D., Sunil A., Adwait O. Sustainable and Slow Tourism: A significant footstep towards reducing carbon emissions and negative health impacts: Perception of Indian Travelers. Journal of Pharmaceutical Negative Results. 2023. Vol. 14(1). P. 44–55.
What is Slow Tourism? The next big hospitality trend. EHL Hospitality Insights. URL: https://hospitalityinsights.ehl.edu/what-slow-tourism
Mauer, R., & Grichnik, D. (2011). Your market, the unknown being: Coping with uncertainty as the core of entrepreneurial marketing. Journal of Business Economics, 81(6), 59–82.
Abidi, S., & Joshi, M. (2015). The VUCA company: How Indian companies have faced volatility, uncertainty, complexity & ambiguity. Mumbai: Jaico Publishing House.
Milano, C., Novelli, M., & Cheer, J. M. (2019). Overtourism and tourismphobia: A journey through four decades of tourism development, planning and local concerns. Tourism Planning & Development, 16(4), 353–357. Available at: https://doi.org/10.1080/21568316.2019.1599604
Living with FoMO. The Skinny. (n.d.). Available at: https://www.theskinny.co.uk/students/lifestyle/living-with-fomo
Niezgoda, A., & Markiewicz, E. (2014). Slow tourism – idea, uwarunkowania i perspektywy rozwoju. Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu, (46), 82–90.
Bozhko, L. D. (2020). Povilnyy turizm yak nova kontseptsiya yevropeyskoho turyzmu [Slow tourism as a new concept of European tourism]. Kultura Ukrainy, (70), 18–28. Available at: https://doi.org/10.31516/2410-5325.070.02 [in Ukraininan]
Alternatyvnyy turizm: materialy naukovo-praktychnoho seminaru (30 veresnya 2022 roku, m. Lviv, LDUFK im. I. Boberskoho). (2022). Lviv: LDUFK. [in Ukraininan]
Lypchuk, V. V., & Lypchuk, N. V. (2020). Trendy v turyzmi: korektsiya pandemiyi [Trends in tourism: correction of the pandemic]. Naukovyi pohlyad: ekonomika ta upravlinnia, 2(68), 33–37. Available at: https://doi.org/10.32836/2521-666X/2020-68-6/ [in Ukraininan]
Sukiennik, M. (2014). Turystyka w czasach przesytu. Slow Travel jako alternatywa. Turystyka Kulturowa, (3), 21–38. Available at: http://www.turystykakulturowa.org
Yak svitova filosofiya slow living vtilyuyetsya v nerukhomosti u Lvovi [How the global philosophy of slow living is embodied in real estate in Lviv]. (n.d.). Zaxid.net. Available at: https://zaxid.net/yak_svitova_filosofiya_slow_living_vtilyuyetsya_v_neruhomosti_u_lvovi_n1613439/ [in Ukraininan]
Macmillan Education. (n.d.). Slow travel – definition. Available at: https://www.macmillandictionary.com/dictionary/british/slow-travel
Vinš, M., & Novák, P. (2016). Slow travel. Travel Bible. Available at: https://travelbible.cz/slow-travel
Balaban, E., & Keller, K. (2024). A systematic literature review of slow tourism. Hungarian Geographical Bulletin, 73(3), 303–323. Available at: https://unipub.lib.uni-corvinus.hu/10422/1/15198-ArticleText-70193-1-10-20241001.pdf
Dickinson, J. E., Lumsdon, L., & Robbins, D. (2011). Slow travel: Issues for tourism and climate change. Journal of Sustainable Tourism, 19(3), 281–300.
Oh, H., Assaf, A. G., & Baloglu, S. (2016). Motivations and goals of slow tourism. Journal of Travel Research, 55(2), 205–219.
Burmecha-Olszowycz, M. (2014). Slow tourism – cechy i funkcje nowego nurtu w turystyce. Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu, (45), 177–184.
Stasiak, A. (2013). Produkt turystyczny w gospodarce doświadczeń. Turyzm, 23(1), 29–38.
Guiver, J. W., & McGrath, P. (2016). Slow tourism: Exploring the discourses. Dos Algarves, (27), 11–34.
Kebete, Y. (2021). Promoting slow tourism to wrestle the challenges of shorter length of tourist stay: Implications for sustainable tourism. GeoJournal of Tourism and Geosites, 39(4spl), 1388–1396. Available at: https://doi.org/10.30892/gtg.394spl09-782
Bac Dorin Paul. (2014). From slow food to slow tourism. The Annals of the University of Oradea. Economic Sciences, XXIII(2), 137–144.
Renuka, D., Sunil, A., & Adwait, O. (2023). Sustainable and slow tourism: A significant footstep towards reducing carbon emissions and negative health impacts: Perception of Indian travelers. Journal of Pharmaceutical Negative Results, 14(1), 44–55.
What is slow tourism? The next big hospitality trend. (n.d.). EHL Hospitality Insights. Available at: https://hospitalityinsights.ehl.edu/what-slow-tourism
Copyright (c) 2025 Василь Липчук, Наталія Липчук
This work is licensed under a Creative Commons Attribution 4.0 International License.
