FEATURES AND MODERN TENDENCIES OF BUSINESS PROCESS MANAGEMENT IN THE CONDITIONS OF GLOBALIZATION

Abstract

The article examines the key features and current trends in business process management (BPM) under the conditions of globalization. It emphasizes that the transformation of BPM in the global context is driven by digital technologies, strategic flexibility, and sociocultural diversity, necessitating the development of new adaptive management models. The study demonstrates that effective business process functioning is impossible without consideration of the cultural context, the enterprise's level of digital maturity, and the global challenges of sustainable development. The purpose of the research is to systematize scientific approaches to BPM in a global environment, generalize cross-cultural experience in business process management, and substantiate an original mechanism that integrates digital transformation, strategic adaptability, cultural sensitivity, and ESG principles. The methodological foundation of the study includes methods of comparative analysis, content analysis of scientific publications, structural and logical modeling, and cross-cultural comparison of BPM practices in five countries (Japan, the USA, South Korea, Germany, and China). As a result, leading scientific approaches to BPM were summarized and structured in the form of a comparative table, demonstrating different emphases in modern research models - from a focus on artificial intelligence and cloud-based solutions to cultural integration and strategic flexibility. A cross-cultural analysis of national management models confirmed that BPM in a globalized environment cannot be universalized but requires flexible adaptation to local contexts. Based on this, an authorial mechanism for business process management was developed, consisting of six interrelated components: digital maturity, cultural adaptability, strategic flexibility, integrated BPM technologies, an ESG-based decision-making filter, and a feedback and monitoring system. This approach enables the alignment of a company’s internal infrastructure with external environmental demands. The study substantiates the relevance of further research in such areas as the impact of breakthrough technologies (quantum computing, blockchain), cross-cultural comparisons of BPM implementation effectiveness, and the development of adaptive management models that incorporate ESG criteria and the digital dynamics of global markets.